Image Optimizer vs Converter for Media (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: Image Optimizer at #4 and Converter for Media at #7. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Image Optimizer
Image Optimizer – Compress Images and Convert to WebP or AVIF
Image Optimizer is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve …
Converter for Media
Converter for Media – Optimize images | Convert WebP & AVIF
Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
Image Optimizer ranks higher on WordPress.org: #4 against #7 in Image Optimization Plugins.
Image Optimizer has more users: 1 million+ active installs against 500,000+.
Converter for Media is rated higher: 4.9 out of 5 from 1,105 reviews, against 1.7 from 80 reviews.
Converter for Media has more reviews behind its score: 1,105 against 80.
Converter for Media was updated more recently, on October 14, 2026; Image Optimizer on September 22, 2026.
Image Optimizer was downloaded more in the last 30 days: 681,303 times against 262,832.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Image Optimizer
Pick Image Optimizer if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the one being installed faster right now.
Converter for Media
Pick Converter for Media if the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
Image Optimizer vs Converter for Media side by side
| Image Optimizer | Converter for Media | |
|---|---|---|
| Image Optimization Plugins ranking | #4 | #7 |
| Rating | 1.7 | 4.9 |
| Reviews | 80 | 1,105 |
| Active installs | 1 million+ | 500,000+ |
| Total downloads | 16,370,234 | 17,327,563 |
| Downloads, last 30 days | 681,303 | 262,832 |
| Last updated | Sep 22, 2026 | Oct 14, 2026 |
| First published | Jan 8, 2024 | Jun 16, 2019 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Image Optimizer ratings
Converter for Media ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Image Optimizer nor Converter for Media can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
Image Optimizer vs Converter for Media: common questions
Is Image Optimizer better than Converter for Media?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. Image Optimizer ranks higher on WordPress.org: #4 against #7 in Image Optimization Plugins.
Which has more users, Image Optimizer or Converter for Media?
Image Optimizer ranks higher on WordPress.org: #4 against #7 in Image Optimization Plugins.
Which is rated higher, Image Optimizer or Converter for Media?
Image Optimizer has more users: 1 million+ active installs against 500,000+.
Are Image Optimizer and Converter for Media free?
Both are free to install from WordPress.org. Image Optimizer may also sell a paid version or add-ons. Converter for Media may also sell a paid version or add-ons.
Alternatives to Image Optimizer and Converter for Media
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.