EWWW Image Optimizer vs Converter for Media (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: EWWW Image Optimizer at #2 and Converter for Media at #7. EWWW Image Optimizer leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
EWWW Image Optimizer
Comprehensive image optimization with WebP, AVIF, Lazy Load, and more. Optimize images automatically for Faster Sites and Happy Visitors.
Converter for Media
Converter for Media – Optimize images | Convert WebP & AVIF
Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!
Who leads on what
EWWW Image Optimizer leads on 4 of the 6 measures we track.
EWWW Image Optimizer ranks higher on WordPress.org: #2 against #7 in Image Optimization Plugins.
EWWW Image Optimizer has more users: 1 million+ active installs against 500,000+.
Converter for Media is rated higher: 4.9 out of 5 from 1,105 reviews, against 4.8 from 1,841 reviews.
EWWW Image Optimizer has more reviews behind its score: 1,841 against 1,105.
Converter for Media was updated more recently, on October 14, 2026; EWWW Image Optimizer on October 13, 2026.
EWWW Image Optimizer was downloaded more in the last 30 days: 922,557 times against 262,832.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
EWWW Image Optimizer
Pick EWWW Image Optimizer if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
Converter for Media
Pick Converter for Media if the review score matters most to you or you want the one shipping releases most recently.
EWWW Image Optimizer vs Converter for Media side by side
| EWWW Image Optimizer | Converter for Media | |
|---|---|---|
| Image Optimization Plugins ranking | #2 | #7 |
| Rating | 4.8 | 4.9 |
| Reviews | 1,841 | 1,105 |
| Active installs | 1 million+ | 500,000+ |
| Total downloads | 50,763,924 | 17,327,563 |
| Downloads, last 30 days | 922,557 | 262,832 |
| Last updated | Oct 13, 2026 | Oct 14, 2026 |
| First published | Jun 7, 2012 | Jun 16, 2019 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
EWWW Image Optimizer ratings
Converter for Media ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither EWWW Image Optimizer nor Converter for Media can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
EWWW Image Optimizer vs Converter for Media: common questions
Is EWWW Image Optimizer better than Converter for Media?
EWWW Image Optimizer leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. EWWW Image Optimizer ranks higher on WordPress.org: #2 against #7 in Image Optimization Plugins.
Which has more users, EWWW Image Optimizer or Converter for Media?
EWWW Image Optimizer ranks higher on WordPress.org: #2 against #7 in Image Optimization Plugins.
Which is rated higher, EWWW Image Optimizer or Converter for Media?
EWWW Image Optimizer has more users: 1 million+ active installs against 500,000+.
Are EWWW Image Optimizer and Converter for Media free?
Both are free to install from WordPress.org. EWWW Image Optimizer is listed as commercial, so a paid version or add-ons exist. Converter for Media may also sell a paid version or add-ons.
Alternatives to EWWW Image Optimizer and Converter for Media
Plugins that score close to both in the same WordPress.org rankings and tags.
More Image Optimization Plugins comparisons
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- EWWW Image Optimizer vs TinyPNG Image Optimization
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- EWWW Image Optimizer vs WPvivid Image Optimization
- Image Optimizer vs Converter for Media
- ThumbPress vs Converter for Media
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.