EWWW Image Optimizer vs Imagify (October 2026)
Updated October 23, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: EWWW Image Optimizer at #2 and Imagify at #3. EWWW Image Optimizer leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
EWWW Image Optimizer
Comprehensive image optimization with WebP, AVIF, Lazy Load, and more. Optimize images automatically for Faster Sites and Happy Visitors.
Imagify
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF
Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.
Who leads on what
EWWW Image Optimizer leads on 5 of the 6 measures we track.
EWWW Image Optimizer ranks higher on WordPress.org: #2 against #3 in Image Optimization Plugins.
Both report 1 million+ active installs on WordPress.org.
EWWW Image Optimizer is rated higher: 4.8 out of 5 from 1,841 reviews, against 4.3 from 1,657 reviews.
EWWW Image Optimizer has more reviews behind its score: 1,841 against 1,657.
EWWW Image Optimizer was updated more recently, on October 13, 2026; Imagify on September 7, 2026.
EWWW Image Optimizer was downloaded more in the last 30 days: 922,557 times against 209,133.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
EWWW Image Optimizer
Pick EWWW Image Optimizer if you go by where WordPress.org itself puts them, the review score matters most to you, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Imagify
Imagify does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
EWWW Image Optimizer vs Imagify side by side
| EWWW Image Optimizer | Imagify | |
|---|---|---|
| Image Optimization Plugins ranking | #2 | #3 |
| Rating | 4.8 | 4.3 |
| Reviews | 1,841 | 1,657 |
| Active installs | 1 million+ | 1 million+ |
| Total downloads | 50,763,924 | 21,321,292 |
| Downloads, last 30 days | 922,557 | 209,133 |
| Last updated | Oct 13, 2026 | Sep 7, 2026 |
| First published | Jun 7, 2012 | Jan 27, 2016 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
EWWW Image Optimizer ratings
Imagify ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither EWWW Image Optimizer nor Imagify can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
EWWW Image Optimizer vs Imagify: common questions
Is EWWW Image Optimizer better than Imagify?
EWWW Image Optimizer leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. EWWW Image Optimizer ranks higher on WordPress.org: #2 against #3 in Image Optimization Plugins.
Which has more users, EWWW Image Optimizer or Imagify?
EWWW Image Optimizer ranks higher on WordPress.org: #2 against #3 in Image Optimization Plugins.
Which is rated higher, EWWW Image Optimizer or Imagify?
Both report 1 million+ active installs on WordPress.org.
Are EWWW Image Optimizer and Imagify free?
Both are free to install from WordPress.org. EWWW Image Optimizer is listed as commercial, so a paid version or add-ons exist. Imagify may also sell a paid version or add-ons.
Alternatives to EWWW Image Optimizer and Imagify
Plugins that score close to both in the same WordPress.org rankings and tags.
More Image Optimization Plugins comparisons
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- EWWW Image Optimizer vs ShortPixel Image Optimizer
- EWWW Image Optimizer vs TinyPNG Image Optimization
- EWWW Image Optimizer vs Converter for Media
- EWWW Image Optimizer vs Smush
- EWWW Image Optimizer vs WPvivid Image Optimization
- Image Optimizer vs Imagify
- ThumbPress vs Imagify
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.