Imagify vs Optimole (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: Imagify at #2 and Optimole at #6. Imagify leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Imagify
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF
Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.
Optimole
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization
Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image CDN. Boost Core Web Vitals & conversions.
Who leads on what
Imagify leads on 3 of the 5 measures we track.
Imagify ranks higher on WordPress.org: #2 against #6 in Image Optimization Plugins.
Imagify has more users: 1 million+ active installs against 200,000+.
Optimole is rated higher: 4.7 out of 5 from 638 reviews, against 4.3 from 1,653 reviews.
Imagify has more reviews behind its score: 1,653 against 638.
Optimole was updated more recently, on August 26, 2026; Imagify on August 19, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Imagify
Pick Imagify if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Optimole
Pick Optimole if the review score matters most to you or you want the one shipping releases most recently.
Imagify vs Optimole side by side
| Imagify | Optimole | |
|---|---|---|
| Image Optimization Plugins ranking | #2 | #6 |
| Rating | 4.3 | 4.7 |
| Reviews | 1,653 | 638 |
| Active installs | 1 million+ | 200,000+ |
| Total downloads | 20,612,762 | 8,754,804 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 19, 2026 | Aug 26, 2026 |
| First published | Jan 27, 2016 | Sep 23, 2018 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Imagify ratings
Optimole ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Imagify nor Optimole can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
Imagify vs Optimole: common questions
Is Imagify better than Optimole?
Imagify leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Imagify ranks higher on WordPress.org: #2 against #6 in Image Optimization Plugins.
Which has more users, Imagify or Optimole?
Imagify ranks higher on WordPress.org: #2 against #6 in Image Optimization Plugins.
Which is rated higher, Imagify or Optimole?
Imagify has more users: 1 million+ active installs against 200,000+.
Are Imagify and Optimole free?
Both are free to install from WordPress.org. Imagify may also sell a paid version or add-ons. Optimole may also sell a paid version or add-ons.
Alternatives to Imagify and Optimole
Plugins that score close to both in the same WordPress.org rankings and tags.
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Smush
1 million+ installs · 4.8 from 6,051 reviews
-
Robin Image Optimizer
100,000+ installs · 4.4 from 129 reviews
-
ShortPixel Image Optimizer
300,000+ installs · 4.5 from 819 reviews
-
Converter for Media
500,000+ installs · 4.9 from 1,099 reviews
-
Image Optimization
1 million+ installs · 1.7 from 77 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.