Imagify vs Robin Image Optimizer (October 2026)
Updated October 23, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: Imagify at #3 and Robin Image Optimizer at #8. Imagify leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Imagify
Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF
Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.
Robin Image Optimizer
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF
Unlimited automatic image optimization for WordPress. Compress images, convert to WebP, and improve site speed without losing image quality.
Who leads on what
Imagify leads on 4 of the 6 measures we track.
Imagify ranks higher on WordPress.org: #3 against #8 in Image Optimization Plugins.
Imagify has more users: 1 million+ active installs against 100,000+.
Robin Image Optimizer is rated higher: 4.4 out of 5 from 131 reviews, against 4.3 from 1,657 reviews.
Imagify has more reviews behind its score: 1,657 against 131.
Robin Image Optimizer was updated more recently, on September 29, 2026; Imagify on September 7, 2026.
Imagify was downloaded more in the last 30 days: 209,133 times against 77,283.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Imagify
Pick Imagify if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
Robin Image Optimizer
Pick Robin Image Optimizer if the review score matters most to you or you want the one shipping releases most recently.
Imagify vs Robin Image Optimizer side by side
| Imagify | Robin Image Optimizer | |
|---|---|---|
| Image Optimization Plugins ranking | #3 | #8 |
| Rating | 4.3 | 4.4 |
| Reviews | 1,657 | 131 |
| Active installs | 1 million+ | 100,000+ |
| Total downloads | 21,321,292 | 2,336,402 |
| Downloads, last 30 days | 209,133 | 77,283 |
| Last updated | Sep 7, 2026 | Sep 29, 2026 |
| First published | Jan 27, 2016 | Aug 12, 2018 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Imagify ratings
Robin Image Optimizer ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Imagify nor Robin Image Optimizer can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
Imagify vs Robin Image Optimizer: common questions
Is Imagify better than Robin Image Optimizer?
Imagify leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Imagify ranks higher on WordPress.org: #3 against #8 in Image Optimization Plugins.
Which has more users, Imagify or Robin Image Optimizer?
Imagify ranks higher on WordPress.org: #3 against #8 in Image Optimization Plugins.
Which is rated higher, Imagify or Robin Image Optimizer?
Imagify has more users: 1 million+ active installs against 100,000+.
Are Imagify and Robin Image Optimizer free?
Both are free to install from WordPress.org. Imagify may also sell a paid version or add-ons. Robin Image Optimizer may also sell a paid version or add-ons.
Alternatives to Imagify and Robin Image Optimizer
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.