EWWW Image Optimizer vs Optimole (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Image Optimization Plugins top 10: EWWW Image Optimizer at #3 and Optimole at #6. EWWW Image Optimizer leads on all 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
EWWW Image Optimizer
Comprehensive image optimization with WebP, AVIF, Lazy Load, and more. Optimize images automatically for Faster Sites and Happy Visitors.
Optimole
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization
Automatically optimize images with bulk compression, lazy loading, WebP/AVIF conversion & CloudFront image CDN. Boost Core Web Vitals & conversions.
Who leads on what
EWWW Image Optimizer leads on all 5 measures we track.
EWWW Image Optimizer ranks higher on WordPress.org: #3 against #6 in Image Optimization Plugins.
EWWW Image Optimizer has more users: 1 million+ active installs against 200,000+.
EWWW Image Optimizer is rated higher: 4.8 out of 5 from 1,838 reviews, against 4.7 from 638 reviews.
EWWW Image Optimizer has more reviews behind its score: 1,838 against 638.
EWWW Image Optimizer was updated more recently, on September 1, 2026; Optimole on August 26, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
EWWW Image Optimizer
Pick EWWW Image Optimizer if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
Optimole
Optimole does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
EWWW Image Optimizer vs Optimole side by side
| EWWW Image Optimizer | Optimole | |
|---|---|---|
| Image Optimization Plugins ranking | #3 | #6 |
| Rating | 4.8 | 4.7 |
| Reviews | 1,838 | 638 |
| Active installs | 1 million+ | 200,000+ |
| Total downloads | 49,705,025 | 8,754,804 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 1, 2026 | Aug 26, 2026 |
| First published | Jun 7, 2012 | Sep 23, 2018 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free + paid version | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
EWWW Image Optimizer ratings
Optimole ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither EWWW Image Optimizer nor Optimole can pay to appear here: the pair exists only because both plugins reached the Image Optimization Plugins top 10. Full methodology.
EWWW Image Optimizer vs Optimole: common questions
Is EWWW Image Optimizer better than Optimole?
EWWW Image Optimizer leads on all 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. EWWW Image Optimizer ranks higher on WordPress.org: #3 against #6 in Image Optimization Plugins.
Which has more users, EWWW Image Optimizer or Optimole?
EWWW Image Optimizer ranks higher on WordPress.org: #3 against #6 in Image Optimization Plugins.
Which is rated higher, EWWW Image Optimizer or Optimole?
EWWW Image Optimizer has more users: 1 million+ active installs against 200,000+.
Are EWWW Image Optimizer and Optimole free?
Both are free to install from WordPress.org. EWWW Image Optimizer is listed as commercial, so a paid version or add-ons exist. Optimole may also sell a paid version or add-ons.
Alternatives to EWWW Image Optimizer and Optimole
Plugins that score close to both in the same WordPress.org rankings and tags.
More Image Optimization Plugins comparisons
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- EWWW Image Optimizer vs Smush
- EWWW Image Optimizer vs WPvivid Image Optimization
- Image Optimization vs Optimole
- Imagify vs Optimole
- Optimole vs reSmush.it
- Optimole vs Robin Image Optimizer
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.