Omnisend vs ShopMagic (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org SMS Plugins top 10: Omnisend at #5 and ShopMagic at #8. Omnisend leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Omnisend
Email Marketing for WooCommerce by Omnisend
Email Marketing, Newsletter, Email Automation, Forms, Pop Up, SMS, Abandoned Cart made easy for WordPress & WooCommerce by Omnisend
ShopMagic
ShopMagic – Twilio SMS
Send WooCommerce SMS notifications, reminders, and text messages to your customers. The plugin is the ShopMagic add-on and it lets you send sms remind …
Who leads on what
Omnisend leads on 4 of the 5 measures we track.
Omnisend ranks higher on WordPress.org: #5 against #8 in SMS Plugins.
Omnisend has more users: 40,000+ active installs against 700+.
Not enough reviews to compare ratings fairly: Omnisend has 168, ShopMagic has 2. We compare ratings only above 50 reviews each.
Omnisend has more reviews behind its score: 168 against 2.
Omnisend was updated more recently, on August 31, 2026; ShopMagic on August 19, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Omnisend
Pick Omnisend if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
ShopMagic
ShopMagic does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Omnisend vs ShopMagic side by side
| Omnisend | ShopMagic | |
|---|---|---|
| SMS Plugins ranking | #5 | #8 |
| Rating | 4.9 | 5.0 |
| Reviews | 168 | 2 |
| Active installs | 40,000+ | 700+ |
| Total downloads | 1,026,727 | 34,183 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 31, 2026 | Aug 19, 2026 |
| First published | Jul 27, 2018 | Jan 13, 2021 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Omnisend ratings
ShopMagic ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Omnisend nor ShopMagic can pay to appear here: the pair exists only because both plugins reached the SMS Plugins top 10. Full methodology.
Omnisend vs ShopMagic: common questions
Is Omnisend better than ShopMagic?
Omnisend leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Omnisend ranks higher on WordPress.org: #5 against #8 in SMS Plugins.
Which has more users, Omnisend or ShopMagic?
Omnisend ranks higher on WordPress.org: #5 against #8 in SMS Plugins.
Which is rated higher, Omnisend or ShopMagic?
Omnisend has more users: 40,000+ active installs against 700+.
Are Omnisend and ShopMagic free?
Both are free to install from WordPress.org. Omnisend may also sell a paid version or add-ons. ShopMagic may also sell a paid version or add-ons.
Alternatives to Omnisend and ShopMagic
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.