Groundhogg — WordPress CRM Plugin
Groundhogg — CRM, Newsletters, and Marketing Automation
by Adrian Tobey · WordPress.org page · Website
Groundhogg has 2,000+ active installs on WordPress.org and 338,194 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on September 3, 2026, tested up to WordPress 7.1.
Groundhogg at a glance
Is Groundhogg well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Create highly effective customer journeys with our easy to learn funnel builder
- Over 30+ integrations available to connect the CRM with your favorite WordPress plugins
- Create simple flows or complex ones!
- Measure the effectiveness of your flows with easy to read metrics
- Start flows from forms, payments, new users, and more!
- Open API to add your own triggers & actions
Groundhogg reviews and ratings
149 reviews on WordPress.org, with the most recent ones as their authors posted them.
149 reviews
- 5★
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139
- 4★
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5
- 3★
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2
- 2★
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2
- 1★
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1
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the best CRM / email marketing tool for WP
Running your CRM in WP is one of those things you're not really *supposed* to do and I was really snobby about it for a long time.But after trying to get my EDD transaction and subscription data to sync to Active Campaign with Zapier, etc and utterly failing and never having any confidence the right people were getting the right emails, I decided to give Groundhogg a go.And you know what? It's friggin awesome. It's so nice having a CRM that is natively connected to your actual data. The flow, broadcast, and email tooling they have built is really impressive. Almost feels like you're not in WP.It's a real testament to their drive to excellence and attention to detail.All of this to say, I've been using Groundhogg for 4+ years and it's never let me down once. And it won't let you down either. Worth every penny for the pro plan.
Clifton Griffin -
The Best
10/10
blowntobits -
Very happy with Groundhogg - used on 4 sites so far
I've used Groundhogg on 4 websites so far. It does a whole pile of things that make it brilliant for communicating with our subscribers. The tags functionality, broadcast tools, and integrations are great. Adrian Tobey and Gregg Franklin offer great support, and when they have a problem, they are quick to alert their customers. Unlike many plugin providers Groundhogg are there to support their customers, even if it's the customer's error.
timrobertsontfe -
Highly customisable CRM system
A highly customisable CRM. It pretty well does all the basic stuff out of the box, but if you need more than that then you can add or customise most of the behaviours using the API etc. I'm not a web or PHP developer, but this has worked out for me in conjunction with Claude, though obviously takes a bit of time and some general software development expertise.
timtwickham -
I've finally found the best free CRM and Marketing plugin!
I've been looking for free CRM and email marketing plugins over the years (I've been creating WordPress websites since 2007). After finding and then using Groundhogg for almost a year for small and medium businesses/organizations, I can say that I haven't found any better value. I've used Hubspot, Salesforce, and a handful of other CRMs and Marketing tools/plugins but nothing compares to the value I found in Groundhogg. Try the free version of Groundhogg for yourself and see if it works! There are always limitations and issues, and such is the case with anything, however, the value and the cost cannot be compared to anything else I have found. If anyone wants to learn how to use Groundhogg, give me a shout.
geop -
Many features, not all supported
We have this product for about 3+ years. It is a great concept but some features are promoted as existing, although in reality are buggy or not completely functional as expected (maybe I have too hight expectations). The problems is, there is learning courve for it and you only realise some expected features or needed features aren't there and it's too late as you have it in production. What frustrates me and made me write this review is, I have tickets opened with them in their support section that are opened from 2024 (almost 2 years) and also there are tickets closed without a resolution. I would have expected in almost 3 years to see some of the features we complained about being fixed or new features added in this sense. For the money, ok but I would have loved to see a bit more attention to support and user voice in regards to what's needed. For example, if you work as a sole individual with thsi CRM is ok-ish, but when you look integrating it in a company with several departments and each having multiple team members, you will struggle making it work, sharing data amongst the team members or keeping some sections private to each team/department.
saatchigalleryit
Where Groundhogg ranks on WordPress.org
The rankings we track that Groundhogg appears in, and how its position changed over 30 days.
| Ranking | WordPress.org placement | Position | 30 days |
|---|---|---|---|
| Best CRM Plugins | #14 by tag, #5 in search | #3 | – |
| Best Newsletter Plugins | #63 by tag, #21 in search | #26 | – |
| Best Automation Plugins | #11 in search, not tagged | #31 | – |
Groundhogg alternatives
Plugins that solve the same problem, ranked by how closely they overlap with Groundhogg.
-
SureContact 10,000+ installs · 4.8 -
FluentCRM 80,000+ installs · 4.8 -
WP Fusion Lite 5,000+ installs · 5.0 -
HubSpot All-In-One Marketing 200,000+ installs · 4.3 -
Jetpack CRM 30,000+ installs · 4.3
Compare Groundhogg head to head
Groundhogg 
Groundhogg 
Groundhogg 
Groundhogg Details
Groundhogg is the best WordPress CRM & Marketing Automation plugin. Create flows, email campaigns, and have a CRM all within your WordPress site.
The full description, screenshots and every review live on the WordPress.org page.
Rankings Groundhogg competes in
Tags
- crm
- email automation
- Email Marketing
- marketing automation
- Wordpress CRM
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- Version
- 4.7.2
- Last updated
- Sep 3, 2026
- First published
- Oct 1, 2018
- Requires WordPress
- 5.9
- Tested up to
- 7.1
- Requires PHP
- 7.1
- Pricing
- Free on WordPress.org
Groundhogg FAQ
What does Groundhogg do?
According to its WordPress.org readme, Groundhogg offers Create highly effective customer journeys with our easy to learn funnel builder, Over 30+ integrations available to connect the CRM with your favorite WordPress plugins, Create simple flows or complex ones!, Measure the effectiveness of your flows with easy to read metrics and Start flows from forms, payments, new users, and more!.
How many active installs does Groundhogg have?
WordPress.org reports 2,000+ active installs for Groundhogg as of September 7, 2026.
Is Groundhogg still maintained?
Yes. The last release was on September 3, 2026 and it is tested up to WordPress 7.1.
Does Groundhogg have good support?
On the WordPress.org forum, 2 of 2 recent support threads for Groundhogg are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is Groundhogg free?
Groundhogg is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.
Where does Groundhogg rank among CRM Plugins?
Groundhogg is #3 in the WordPress.org "crm" ranking as of today.