Optinly — WordPress Newsletter Plugin
Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms
by optinlyhq · WordPress.org page · Website
Optinly has 700+ active installs on WordPress.org and 24,356 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on July 16, 2024, tested up to WordPress 6.4.10.
Optinly at a glance
Is Optinly well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Edit Popup Text – Change font style (bold, italics, underline), font color, font family and font size. You can also add hyperlinks to any part of the popup…
- Customize Call to Action Buttons – Change CTA button color, CTA button text color, font family, background color and more with Optinly. You can also change the…
- Customize Images – Optinly popup maker allows you to replace images that come with the popup templates. You can either choose an image from your local storage…
- Popup Transition effects – You can also choose to display popups with smooth animation effects. You get popup animation effects like fade-in, flip in, back in…
- Device Responsiveness Check – You can have a preview of how your popup template is going to appear on multiple devices like mobiles, tablets and desktops using…
- GDPR Compliant – Most of Optinly’s popup templates come with the option to add/remove the “Accept Terms & Conditions” checkbox. This helps you showcase that…
Optinly reviews and ratings
16 reviews on WordPress.org, with the most recent ones as their authors posted them.
16 reviews
- 5★
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12
- 4★
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0
- 3★
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1
- 2★
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2
- 1★
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1
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Simple and Great
Simple Plugin to integrate your website to their website. I am on a paid plan and it is super helpful service to increase the sales.
Hardy -
Free version is useless
They claim all these integrations but you need to pay. You should state that in your description.
everythingred -
Waste of my time because it is completely useless
I do not recommend the free version of the plugin because it is almost useless compared to other popup builder plugins.
Swen Hofmann -
Does the job. Easy to use!
I hope this is the one even in the future after replacing OptinMonster that was super expensive.
gsotiriou -
Best Plugin Ever I saw
One of the Best Popup plugin ever I used, Previously I'm used some premium Newsletter and popup plugins on my shopping website and I Faced some wierd experience and loosing customers because of slow loading and setup also literally hard but this plugin beats everything.. Easy Loading light weight and the main thing easy to setup. I'm really happy and satisfied with this Optinly Plugin it saves my time and increase customer leads to grab their emails and phone numbers with easy one click setup... I Guess everyone will face the same experience like me after using this plugin.... Thanks Optinly for this plugin and I'm really happy with your service... I Love this plugin alot
WillS Bret -
Excellent Popup plugin I have used
I am using Optinly for a few months and it is the best inbound leads tool I have come across. It has helped me grow my email list faster than I could imagine. The best part about it is that it's completely free to use. I just downloaded FREE plugin and started to collect leads! The interface is fantastic, with easy to use options for your campaign type and the pop ups are great. My favorite feature, though, hands down is the live preview. It's really helpful to know what my campaign will look like on my site before I launch it.
Ramesh
Details
Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced triggering options to create highly converting popup campaigns!
The full description, screenshots and every review live on the WordPress.org page.
Rankings Optinly competes in
Tags
- exit-intent
- lightbox
- newsletter
- Optin
- popups
More from optinlyhq
-
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GoZen Growth 10+ installs
- Version
- 1.0.20
- Last updated
- Jul 16, 2024
- First published
- Jun 23, 2020
- Requires WordPress
- 4.6.1
- Tested up to
- 6.4.10
- Requires PHP
- 7.2
- Pricing
- Free on WordPress.org
Optinly FAQ
What does Optinly do?
According to its WordPress.org readme, Optinly offers Edit Popup Text – Change font style (bold, italics, underline), font color, font family and font size. You can also add hyperlinks to any part of the popup, Customize Call to Action Buttons – Change CTA button color, CTA button text color, font family, background color and more with Optinly. You can also change the, Customize Images – Optinly popup maker allows you to replace images that come with the popup templates. You can either choose an image from your local storage, Popup Transition effects – You can also choose to display popups with smooth animation effects. You get popup animation effects like fade-in, flip in, back in and Device Responsiveness Check – You can have a preview of how your popup template is going to appear on multiple devices like mobiles, tablets and desktops using.
How many active installs does Optinly have?
WordPress.org reports 700+ active installs for Optinly as of September 7, 2026.
Is Optinly still maintained?
The last release was on July 16, 2024, more than a year ago. WordPress.org shows a warning on plugins that go this long without an update.
Is Optinly free?
Optinly is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.