Popup Builder vs Hustle (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: Popup Builder at #3 and Hustle at #4. Popup Builder leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Popup Builder
Popup Builder – Create highly converting, mobile friendly marketing popups.
Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.
Hustle
Hustle – Email Marketing, Lead Generation, Optins, Popups
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
Who leads on what
Popup Builder leads on 4 of the 5 measures we track.
Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Popup Builder has more users: 200,000+ active installs against 90,000+.
Popup Builder is rated higher: 4.7 out of 5 from 2,213 reviews, against 4.4 from 859 reviews.
Popup Builder has more reviews behind its score: 2,213 against 859.
Hustle was updated more recently, on August 31, 2026; Popup Builder on July 18, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Popup Builder
Pick Popup Builder if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you or you want the score backed by more reviews.
Hustle
Pick Hustle if you want the one shipping releases most recently.
Popup Builder vs Hustle side by side
| Popup Builder | Hustle | |
|---|---|---|
| Popup Plugins ranking | #3 | #4 |
| Rating | 4.7 | 4.4 |
| Reviews | 2,213 | 859 |
| Active installs | 200,000+ | 90,000+ |
| Total downloads | 12,161,751 | 4,704,541 |
| Downloads, last 30 days | – | – |
| Last updated | Jul 18, 2026 | Aug 31, 2026 |
| First published | May 30, 2015 | May 19, 2011 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 5.3.3 | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Popup Builder ratings
Hustle ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Popup Builder nor Hustle can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
Popup Builder vs Hustle: common questions
Is Popup Builder better than Hustle?
Popup Builder leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Which has more users, Popup Builder or Hustle?
Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Which is rated higher, Popup Builder or Hustle?
Popup Builder has more users: 200,000+ active installs against 90,000+.
Are Popup Builder and Hustle free?
Both are free to install from WordPress.org. Popup Builder may also sell a paid version or add-ons. Hustle is listed as commercial, so a paid version or add-ons exist.
Alternatives to Popup Builder and Hustle
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Popup Maker
700,000+ installs · 4.9 from 4,505 reviews
-
OptinMonster
1 million+ installs · 4.3 from 816 reviews
-
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Brave
20,000+ installs · 4.8 from 209 reviews
-
Poptin
20,000+ installs · 4.9 from 695 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.