Popup Builder vs Hustle (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Popup Plugins top 10: Popup Builder at #3 and Hustle at #4. Popup Builder leads on all 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Popup Builder
Popup Builder – Create highly converting, mobile friendly marketing popups.
Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.
Hustle
Hustle – Email Marketing, Lead Generation, Optins, Popups
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
Who leads on what
Popup Builder leads on all 6 measures we track.
Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Popup Builder has more users: 200,000+ active installs against 80,000+.
Popup Builder is rated higher: 4.7 out of 5 from 2,216 reviews, against 4.4 from 859 reviews.
Popup Builder has more reviews behind its score: 2,216 against 859.
Popup Builder was updated more recently, on October 19, 2026; Hustle on October 5, 2026.
Popup Builder was downloaded more in the last 30 days: 82,973 times against 52,350.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Popup Builder
Pick Popup Builder if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Hustle
Hustle does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Popup Builder vs Hustle side by side
| Popup Builder | Hustle | |
|---|---|---|
| Popup Plugins ranking | #3 | #4 |
| Rating | 4.7 | 4.4 |
| Reviews | 2,216 | 859 |
| Active installs | 200,000+ | 80,000+ |
| Total downloads | 12,256,639 | 4,773,515 |
| Downloads, last 30 days | 82,973 | 52,350 |
| Last updated | Oct 19, 2026 | Oct 5, 2026 |
| First published | May 30, 2015 | May 19, 2011 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 5.3.3 | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
Downloads per day, last 48 days
Popup Builder ratings
Hustle ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Popup Builder nor Hustle can pay to appear here: the pair exists only because both plugins reached the Popup Plugins top 10. Full methodology.
Popup Builder vs Hustle: common questions
Is Popup Builder better than Hustle?
Popup Builder leads on all 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Which has more users, Popup Builder or Hustle?
Popup Builder ranks higher on WordPress.org: #3 against #4 in Popup Plugins.
Which is rated higher, Popup Builder or Hustle?
Popup Builder has more users: 200,000+ active installs against 80,000+.
Are Popup Builder and Hustle free?
Both are free to install from WordPress.org. Popup Builder may also sell a paid version or add-ons. Hustle is listed as commercial, so a paid version or add-ons exist.
Alternatives to Popup Builder and Hustle
Plugins that score close to both in the same WordPress.org rankings and tags.
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Popup Maker
600,000+ installs · 4.9 from 4,512 reviews
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Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
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OptinMonster
1 million+ installs · 4.3 from 821 reviews
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Poptin
20,000+ installs · 4.9 from 700 reviews
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Popup Box
50,000+ installs · 4.6 from 82 reviews
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