Zoho Flow vs Zoho Marketing Automation (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: Zoho Flow at #6 and Zoho Marketing Automation at #10. Zoho Flow leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Zoho Flow
Zoho Flow – No-Code Workflow Automation
Integrate your WordPress plugins with your business applications and automate workflows between them. A single platform for all your integrations.
Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple …
Who leads on what
Zoho Flow leads on 5 of the 6 measures we track.
Zoho Flow ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Zoho Flow has more users: 6,000+ active installs against 1,000+.
Not enough reviews to compare ratings fairly: Zoho Flow has 13, Zoho Marketing Automation has 0. We compare ratings only above 50 reviews each.
Zoho Flow has more reviews behind its score: 13 against 0.
Zoho Flow was updated more recently, on October 14, 2026; Zoho Marketing Automation on September 10, 2026.
Zoho Flow was downloaded more in the last 30 days: 4,031 times against 776.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Zoho Flow
Pick Zoho Flow if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Zoho Marketing Automation
Zoho Marketing Automation does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Zoho Flow vs Zoho Marketing Automation side by side
| Zoho Flow | Zoho Marketing Automation | |
|---|---|---|
| Automation Plugins ranking | #6 | #10 |
| Rating | 5.0 | 0.0 |
| Reviews | 13 | 0 |
| Active installs | 6,000+ | 1,000+ |
| Total downloads | 116,695 | 33,145 |
| Downloads, last 30 days | 4,031 | 776 |
| Last updated | Oct 14, 2026 | Sep 10, 2026 |
| First published | Aug 31, 2020 | May 4, 2019 |
| Tested up to WordPress | 7.0.7 | 6.9.10 |
| Requires PHP | 7.0.0 | 5.2.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Zoho Flow ratings
Zoho Marketing Automation ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Zoho Flow nor Zoho Marketing Automation can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
Zoho Flow vs Zoho Marketing Automation: common questions
Is Zoho Flow better than Zoho Marketing Automation?
Zoho Flow leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Zoho Flow ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Which has more users, Zoho Flow or Zoho Marketing Automation?
Zoho Flow ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Which is rated higher, Zoho Flow or Zoho Marketing Automation?
Zoho Flow has more users: 6,000+ active installs against 1,000+.
Are Zoho Flow and Zoho Marketing Automation free?
Both are free to install from WordPress.org. Zoho Flow may also sell a paid version or add-ons. Zoho Marketing Automation may also sell a paid version or add-ons.
Alternatives to Zoho Flow and Zoho Marketing Automation
Plugins that score close to both in the same WordPress.org rankings and tags.
More Automation Plugins comparisons
- AcyMailing vs Zoho Flow
- AcyMailing vs Zoho Marketing Automation
- AutomatorWP vs Zoho Flow
- AutomatorWP vs Zoho Marketing Automation
- Bit integrations vs Zoho Flow
- Bit integrations vs Zoho Marketing Automation
- Bit Flows vs Zoho Flow
- Bit Flows vs Zoho Marketing Automation
- AI Puffer vs Zoho Flow
- AI Puffer vs Zoho Marketing Automation
- Mailchimp for WooCommerce vs Zoho Flow
- Mailchimp for WooCommerce vs Zoho Marketing Automation
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.