Mailchimp for WooCommerce vs Zoho Marketing Automation (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: Mailchimp for WooCommerce at #6 and Zoho Marketing Automation at #10. Mailchimp for WooCommerce leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple …
Who leads on what
Mailchimp for WooCommerce leads on 4 of the 5 measures we track.
Mailchimp for WooCommerce ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Mailchimp for WooCommerce has more users: 200,000+ active installs against 1,000+.
Not enough reviews to compare ratings fairly: Mailchimp for WooCommerce has 725, Zoho Marketing Automation has 0. We compare ratings only above 50 reviews each.
Mailchimp for WooCommerce has more reviews behind its score: 725 against 0.
Mailchimp for WooCommerce was updated more recently, on August 7, 2026; Zoho Marketing Automation on June 30, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
Zoho Marketing Automation
Zoho Marketing Automation does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Mailchimp for WooCommerce vs Zoho Marketing Automation side by side
| Mailchimp for WooCommerce | Zoho Marketing Automation | |
|---|---|---|
| Automation Plugins ranking | #6 | #10 |
| Rating | 4.0 | 0.0 |
| Reviews | 725 | 0 |
| Active installs | 200,000+ | 1,000+ |
| Total downloads | 24,007,369 | 30,896 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 7, 2026 | Jun 30, 2026 |
| First published | Oct 6, 2016 | May 4, 2019 |
| Tested up to WordPress | 7.0.4 | 6.9.7 |
| Requires PHP | 7.4 | 5.2.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Mailchimp for WooCommerce ratings
Zoho Marketing Automation ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Mailchimp for WooCommerce nor Zoho Marketing Automation can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
Mailchimp for WooCommerce vs Zoho Marketing Automation: common questions
Is Mailchimp for WooCommerce better than Zoho Marketing Automation?
Mailchimp for WooCommerce leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Mailchimp for WooCommerce ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Which has more users, Mailchimp for WooCommerce or Zoho Marketing Automation?
Mailchimp for WooCommerce ranks higher on WordPress.org: #6 against #10 in Automation Plugins.
Which is rated higher, Mailchimp for WooCommerce or Zoho Marketing Automation?
Mailchimp for WooCommerce has more users: 200,000+ active installs against 1,000+.
Are Mailchimp for WooCommerce and Zoho Marketing Automation free?
Both are free to install from WordPress.org. Mailchimp for WooCommerce may also sell a paid version or add-ons. Zoho Marketing Automation may also sell a paid version or add-ons.
Alternatives to Mailchimp for WooCommerce and Zoho Marketing Automation
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.