Mailchimp for WooCommerce vs OttoKit (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: Mailchimp for WooCommerce at #6 and OttoKit at #1. OttoKit leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
OttoKit
OttoKit: All-in-One Automation Platform
Experience the power of automation within WordPress: Connect 1,500+ apps, automate manual tasks, and unlock your full potential. Get started now!
Who leads on what
OttoKit leads on 3 of the 5 measures we track.
OttoKit ranks higher on WordPress.org: #1 against #6 in Automation Plugins.
Mailchimp for WooCommerce has more users: 200,000+ active installs against 90,000+.
OttoKit is rated higher: 4.9 out of 5 from 122 reviews, against 4.0 from 725 reviews.
Mailchimp for WooCommerce has more reviews behind its score: 725 against 122.
OttoKit was updated more recently, on September 1, 2026; Mailchimp for WooCommerce on August 7, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you want the plugin more sites already run or you want the score backed by more reviews.
OttoKit
Pick OttoKit if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one shipping releases most recently.
Mailchimp for WooCommerce vs OttoKit side by side
| Mailchimp for WooCommerce | OttoKit | |
|---|---|---|
| Automation Plugins ranking | #6 | #1 |
| Rating | 4.0 | 4.9 |
| Reviews | 725 | 122 |
| Active installs | 200,000+ | 90,000+ |
| Total downloads | 24,007,369 | 3,180,474 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 7, 2026 | Sep 1, 2026 |
| First published | Oct 6, 2016 | Jan 6, 2023 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.4 | 5.6 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Mailchimp for WooCommerce ratings
OttoKit ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Mailchimp for WooCommerce nor OttoKit can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
Mailchimp for WooCommerce vs OttoKit: common questions
Is Mailchimp for WooCommerce better than OttoKit?
OttoKit leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OttoKit ranks higher on WordPress.org: #1 against #6 in Automation Plugins.
Which has more users, Mailchimp for WooCommerce or OttoKit?
OttoKit ranks higher on WordPress.org: #1 against #6 in Automation Plugins.
Which is rated higher, Mailchimp for WooCommerce or OttoKit?
Mailchimp for WooCommerce has more users: 200,000+ active installs against 90,000+.
Are Mailchimp for WooCommerce and OttoKit free?
Both are free to install from WordPress.org. Mailchimp for WooCommerce may also sell a paid version or add-ons. OttoKit may also sell a paid version or add-ons.
Alternatives to Mailchimp for WooCommerce and OttoKit
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.