Mailchimp for WooCommerce vs OttoKit (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: Mailchimp for WooCommerce at #7 and OttoKit at #1. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
OttoKit
OttoKit: All-in-One Automation Platform
Experience the power of automation within WordPress: Connect 1,500+ apps, automate manual tasks, and unlock your full potential. Get started now!
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
OttoKit ranks higher on WordPress.org: #1 against #7 in Automation Plugins.
Mailchimp for WooCommerce has more users: 200,000+ active installs against 90,000+.
OttoKit is rated higher: 4.9 out of 5 from 123 reviews, against 4.0 from 726 reviews.
Mailchimp for WooCommerce has more reviews behind its score: 726 against 123.
OttoKit was updated more recently, on October 15, 2026; Mailchimp for WooCommerce on September 23, 2026.
Mailchimp for WooCommerce was downloaded more in the last 30 days: 166,496 times against 102,303.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
OttoKit
Pick OttoKit if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one shipping releases most recently.
Mailchimp for WooCommerce vs OttoKit side by side
| Mailchimp for WooCommerce | OttoKit | |
|---|---|---|
| Automation Plugins ranking | #7 | #1 |
| Rating | 4.0 | 4.9 |
| Reviews | 726 | 123 |
| Active installs | 200,000+ | 90,000+ |
| Total downloads | 24,193,284 | 3,323,813 |
| Downloads, last 30 days | 166,496 | 102,303 |
| Last updated | Sep 23, 2026 | Oct 15, 2026 |
| First published | Oct 6, 2016 | Jan 6, 2023 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 5.6 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Mailchimp for WooCommerce ratings
OttoKit ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Mailchimp for WooCommerce nor OttoKit can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
Mailchimp for WooCommerce vs OttoKit: common questions
Is Mailchimp for WooCommerce better than OttoKit?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. OttoKit ranks higher on WordPress.org: #1 against #7 in Automation Plugins.
Which has more users, Mailchimp for WooCommerce or OttoKit?
OttoKit ranks higher on WordPress.org: #1 against #7 in Automation Plugins.
Which is rated higher, Mailchimp for WooCommerce or OttoKit?
Mailchimp for WooCommerce has more users: 200,000+ active installs against 90,000+.
Are Mailchimp for WooCommerce and OttoKit free?
Both are free to install from WordPress.org. Mailchimp for WooCommerce may also sell a paid version or add-ons. OttoKit may also sell a paid version or add-ons.
Alternatives to Mailchimp for WooCommerce and OttoKit
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.