Easy Digital Downloads vs Mailchimp for WooCommerce (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: Easy Digital Downloads at #2 and Mailchimp for WooCommerce at #9. Easy Digital Downloads leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Easy Digital Downloads
Easy Digital Downloads – eCommerce Payments and Subscriptions made easy
The #1 eCommerce plugin to sell digital products & subscriptions. Accept payments with Stripe & PayPal. Sell ebooks, software & more.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
Who leads on what
Easy Digital Downloads leads on 3 of the 5 measures we track.
Easy Digital Downloads ranks higher on WordPress.org: #2 against #9 in Ecommerce Plugins.
Mailchimp for WooCommerce has more users: 200,000+ active installs against 40,000+.
Easy Digital Downloads is rated higher: 4.7 out of 5 from 590 reviews, against 4.0 from 725 reviews.
Mailchimp for WooCommerce has more reviews behind its score: 725 against 590.
Easy Digital Downloads was updated more recently, on August 14, 2026; Mailchimp for WooCommerce on August 7, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Easy Digital Downloads
Pick Easy Digital Downloads if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one shipping releases most recently.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you want the plugin more sites already run or you want the score backed by more reviews.
Easy Digital Downloads vs Mailchimp for WooCommerce side by side
| Easy Digital Downloads | Mailchimp for WooCommerce | |
|---|---|---|
| Ecommerce Plugins ranking | #2 | #9 |
| Rating | 4.7 | 4.0 |
| Reviews | 590 | 725 |
| Active installs | 40,000+ | 200,000+ |
| Total downloads | 6,088,927 | 24,007,369 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 14, 2026 | Aug 7, 2026 |
| First published | Apr 10, 2012 | Oct 6, 2016 |
| Tested up to WordPress | 7.0.4 | 7.0.4 |
| Requires PHP | 8.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Easy Digital Downloads ratings
Mailchimp for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Easy Digital Downloads nor Mailchimp for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
Easy Digital Downloads vs Mailchimp for WooCommerce: common questions
Is Easy Digital Downloads better than Mailchimp for WooCommerce?
Easy Digital Downloads leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Easy Digital Downloads ranks higher on WordPress.org: #2 against #9 in Ecommerce Plugins.
Which has more users, Easy Digital Downloads or Mailchimp for WooCommerce?
Easy Digital Downloads ranks higher on WordPress.org: #2 against #9 in Ecommerce Plugins.
Which is rated higher, Easy Digital Downloads or Mailchimp for WooCommerce?
Mailchimp for WooCommerce has more users: 200,000+ active installs against 40,000+.
Are Easy Digital Downloads and Mailchimp for WooCommerce free?
Both are free to install from WordPress.org. Easy Digital Downloads may also sell a paid version or add-ons. Mailchimp for WooCommerce may also sell a paid version or add-ons.
Alternatives to Easy Digital Downloads and Mailchimp for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
-
SureCart
80,000+ installs · 4.8 from 282 reviews
-
WooCommerce
7 million+ installs · 4.5 from 4,821 reviews
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WooCommerce PayPal Payments
800,000+ installs · 2.8 from 577 reviews
-
ProfilePress
100,000+ installs · 3.1 from 938 reviews
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Mercado Pago payments for WooCommerce
100,000+ installs · 3.9 from 693 reviews
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