Email Subscribers vs Omnisend (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Email Subscribers at #3 and Omnisend at #6. Email Subscribers leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Email Subscribers
Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress
Add subscription forms on the website and send newsletters & automatically send post notification about new blog posts once it gets published.
Omnisend
Newsletters, Email Marketing, SMS and Popups by Omnisend
Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend
Who leads on what
Email Subscribers leads on 3 of the 5 measures we track.
Email Subscribers ranks higher on WordPress.org: #3 against #6 in Newsletter Plugins.
Omnisend has more users: 100,000+ active installs against 50,000+.
Not enough reviews to compare ratings fairly: Email Subscribers has 1,169, Omnisend has 16. We compare ratings only above 50 reviews each.
Email Subscribers has more reviews behind its score: 1,169 against 16.
Email Subscribers was updated more recently, on August 26, 2026; Omnisend on August 14, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Email Subscribers
Pick Email Subscribers if you go by where WordPress.org itself puts them, you want the score backed by more reviews or you want the one shipping releases most recently.
Omnisend
Pick Omnisend if you want the plugin more sites already run.
Email Subscribers vs Omnisend side by side
| Email Subscribers | Omnisend | |
|---|---|---|
| Newsletter Plugins ranking | #3 | #6 |
| Rating | 4.6 | 4.8 |
| Reviews | 1,169 | 16 |
| Active installs | 50,000+ | 100,000+ |
| Total downloads | 12,938,259 | 916,563 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 26, 2026 | Aug 14, 2026 |
| First published | May 9, 2014 | Jan 30, 2024 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.0 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Email Subscribers ratings
Omnisend ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Email Subscribers nor Omnisend can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Email Subscribers vs Omnisend: common questions
Is Email Subscribers better than Omnisend?
Email Subscribers leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Email Subscribers ranks higher on WordPress.org: #3 against #6 in Newsletter Plugins.
Which has more users, Email Subscribers or Omnisend?
Email Subscribers ranks higher on WordPress.org: #3 against #6 in Newsletter Plugins.
Which is rated higher, Email Subscribers or Omnisend?
Omnisend has more users: 100,000+ active installs against 50,000+.
Are Email Subscribers and Omnisend free?
Both are free to install from WordPress.org. Email Subscribers may also sell a paid version or add-ons. Omnisend may also sell a paid version or add-ons.
Alternatives to Email Subscribers and Omnisend
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.