Email Subscribers vs Poptin (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Email Subscribers at #3 and Poptin at #8. Email Subscribers leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Email Subscribers
Email Subscribers & Newsletters – Email Marketing, Post Notifications & Newsletter Plugin for WordPress
Add subscription forms on the website and send newsletters & automatically send post notification about new blog posts once it gets published.
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Who leads on what
Email Subscribers leads on 3 of the 5 measures we track.
Email Subscribers ranks higher on WordPress.org: #3 against #8 in Newsletter Plugins.
Email Subscribers has more users: 50,000+ active installs against 20,000+.
Poptin is rated higher: 4.9 out of 5 from 695 reviews, against 4.6 from 1,169 reviews.
Email Subscribers has more reviews behind its score: 1,169 against 695.
Poptin was updated more recently, on September 2, 2026; Email Subscribers on August 26, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Email Subscribers
Pick Email Subscribers if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Poptin
Pick Poptin if the review score matters most to you or you want the one shipping releases most recently.
Email Subscribers vs Poptin side by side
| Email Subscribers | Poptin | |
|---|---|---|
| Newsletter Plugins ranking | #3 | #8 |
| Rating | 4.6 | 4.9 |
| Reviews | 1,169 | 695 |
| Active installs | 50,000+ | 20,000+ |
| Total downloads | 12,938,259 | 547,928 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 26, 2026 | Sep 2, 2026 |
| First published | May 9, 2014 | Aug 20, 2017 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.0 | – |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Email Subscribers ratings
Poptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Email Subscribers nor Poptin can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Email Subscribers vs Poptin: common questions
Is Email Subscribers better than Poptin?
Email Subscribers leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Email Subscribers ranks higher on WordPress.org: #3 against #8 in Newsletter Plugins.
Which has more users, Email Subscribers or Poptin?
Email Subscribers ranks higher on WordPress.org: #3 against #8 in Newsletter Plugins.
Which is rated higher, Email Subscribers or Poptin?
Email Subscribers has more users: 50,000+ active installs against 20,000+.
Are Email Subscribers and Poptin free?
Both are free to install from WordPress.org. Email Subscribers may also sell a paid version or add-ons. Poptin may also sell a paid version or add-ons.
Alternatives to Email Subscribers and Poptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.