Kit vs Poptin (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and Poptin at #8. Poptin leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Who leads on what
Poptin leads on 3 of the 5 measures we track.
Kit ranks higher on WordPress.org: #7 against #8 in Newsletter Plugins.
Kit has more users: 40,000+ active installs against 20,000+.
Poptin is rated higher: 4.9 out of 5 from 695 reviews, against 4.8 from 90 reviews.
Poptin has more reviews behind its score: 695 against 90.
Poptin was updated more recently, on September 2, 2026; Kit on August 28, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if you go by where WordPress.org itself puts them or you want the plugin more sites already run.
Poptin
Pick Poptin if the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
Kit vs Poptin side by side
| Kit | Poptin | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #8 |
| Rating | 4.8 | 4.9 |
| Reviews | 90 | 695 |
| Active installs | 40,000+ | 20,000+ |
| Total downloads | 4,610,416 | 547,928 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 28, 2026 | Sep 2, 2026 |
| First published | Mar 30, 2015 | Aug 20, 2017 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.1 | – |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Kit ratings
Poptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor Poptin can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs Poptin: common questions
Is Kit better than Poptin?
Poptin leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Kit ranks higher on WordPress.org: #7 against #8 in Newsletter Plugins.
Which has more users, Kit or Poptin?
Kit ranks higher on WordPress.org: #7 against #8 in Newsletter Plugins.
Which is rated higher, Kit or Poptin?
Kit has more users: 40,000+ active installs against 20,000+.
Are Kit and Poptin free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. Poptin may also sell a paid version or add-ons.
Alternatives to Kit and Poptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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