Kit vs MailPoet (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and MailPoet at #1. MailPoet leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
MailPoet
MailPoet – Newsletters, Email Marketing, and Automation
Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more
Who leads on what
MailPoet leads on 4 of the 5 measures we track.
MailPoet ranks higher on WordPress.org: #1 against #7 in Newsletter Plugins.
MailPoet has more users: 500,000+ active installs against 40,000+.
Kit is rated higher: 4.8 out of 5 from 90 reviews, against 4.4 from 1,432 reviews.
MailPoet has more reviews behind its score: 1,432 against 90.
MailPoet was updated more recently, on September 1, 2026; Kit on August 28, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
MailPoet
Pick MailPoet if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
Kit vs MailPoet side by side
| Kit | MailPoet | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #1 |
| Rating | 4.8 | 4.4 |
| Reviews | 90 | 1,432 |
| Active installs | 40,000+ | 500,000+ |
| Total downloads | 4,610,416 | 69,108,843 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 28, 2026 | Sep 1, 2026 |
| First published | Mar 30, 2015 | Oct 28, 2016 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.1 | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Kit ratings
MailPoet ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor MailPoet can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs MailPoet: common questions
Is Kit better than MailPoet?
MailPoet leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. MailPoet ranks higher on WordPress.org: #1 against #7 in Newsletter Plugins.
Which has more users, Kit or MailPoet?
MailPoet ranks higher on WordPress.org: #1 against #7 in Newsletter Plugins.
Which is rated higher, Kit or MailPoet?
MailPoet has more users: 500,000+ active installs against 40,000+.
Are Kit and MailPoet free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. MailPoet is listed as commercial, so a paid version or add-ons exist.
Alternatives to Kit and MailPoet
Plugins that score close to both in the same WordPress.org rankings and tags.
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