Kit vs Noptin (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and Noptin at #9. Kit leads on 4 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Noptin
Noptin – Newsletter, New Post Notifications & Email Automation
Fast, GDPR-friendly newsletter plugin. Send new post notifications, collect unlimited subscribers, automate emails, and grow your audience. ★★★★★
Who leads on what
Kit leads on 4 of the 6 measures we track.
Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Kit has more users: 40,000+ active installs against 10,000+.
Kit is rated higher: 4.8 out of 5 from 90 reviews, against 4.5 from 120 reviews.
Noptin has more reviews behind its score: 120 against 90.
Noptin was updated more recently, on October 19, 2026; Kit on October 15, 2026.
Kit was downloaded more in the last 30 days: 118,456 times against 14,525.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you or you want the one being installed faster right now.
Noptin
Pick Noptin if you want the score backed by more reviews or you want the one shipping releases most recently.
Kit vs Noptin side by side
| Kit | Noptin | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #9 |
| Rating | 4.8 | 4.5 |
| Reviews | 90 | 120 |
| Active installs | 40,000+ | 10,000+ |
| Total downloads | 4,805,032 | 715,646 |
| Downloads, last 30 days | 118,456 | 14,525 |
| Last updated | Oct 15, 2026 | Oct 19, 2026 |
| First published | Mar 30, 2015 | Mar 6, 2019 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.1 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Kit ratings
Noptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor Noptin can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs Noptin: common questions
Is Kit better than Noptin?
Kit leads on 4 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Which has more users, Kit or Noptin?
Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Which is rated higher, Kit or Noptin?
Kit has more users: 40,000+ active installs against 10,000+.
Are Kit and Noptin free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. Noptin may also sell a paid version or add-ons.
Alternatives to Kit and Noptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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