Kit vs Simple Newsletter (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and Simple Newsletter at #9. Kit leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Simple Newsletter
Simple Newsletter Plugin – Noptin
A fast, GDPR-compliant newsletter plugin. Collect newsletter subscribers, let users subscribe to new post notifications, and send newsletters. ★★★★★
Who leads on what
Kit leads on 4 of the 5 measures we track.
Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Kit has more users: 40,000+ active installs against 10,000+.
Kit is rated higher: 4.8 out of 5 from 90 reviews, against 4.5 from 118 reviews.
Simple Newsletter has more reviews behind its score: 118 against 90.
Kit was updated more recently, on August 28, 2026; Simple Newsletter on August 20, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you or you want the one shipping releases most recently.
Simple Newsletter
Pick Simple Newsletter if you want the score backed by more reviews.
Kit vs Simple Newsletter side by side
| Kit | Simple Newsletter | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #9 |
| Rating | 4.8 | 4.5 |
| Reviews | 90 | 118 |
| Active installs | 40,000+ | 10,000+ |
| Total downloads | 4,610,416 | 681,846 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 28, 2026 | Aug 20, 2026 |
| First published | Mar 30, 2015 | Mar 6, 2019 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.1 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Kit ratings
Simple Newsletter ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor Simple Newsletter can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs Simple Newsletter: common questions
Is Kit better than Simple Newsletter?
Kit leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Which has more users, Kit or Simple Newsletter?
Kit ranks higher on WordPress.org: #7 against #9 in Newsletter Plugins.
Which is rated higher, Kit or Simple Newsletter?
Kit has more users: 40,000+ active installs against 10,000+.
Are Kit and Simple Newsletter free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. Simple Newsletter may also sell a paid version or add-ons.
Alternatives to Kit and Simple Newsletter
Plugins that score close to both in the same WordPress.org rankings and tags.
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