Kit vs Newsletter (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and Newsletter at #2. Newsletter leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Newsletter
Newsletter – Send awesome emails from WordPress
An email marketing tool for your blog: subscription forms to create your lists with unlimited subscribers and newsletters.
Who leads on what
Newsletter leads on 3 of the 5 measures we track.
Newsletter ranks higher on WordPress.org: #2 against #7 in Newsletter Plugins.
Newsletter has more users: 200,000+ active installs against 40,000+.
Kit is rated higher: 4.8 out of 5 from 90 reviews, against 4.6 from 1,204 reviews.
Newsletter has more reviews behind its score: 1,204 against 90.
Kit was updated more recently, on August 28, 2026; Newsletter on August 19, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if the review score matters most to you or you want the one shipping releases most recently.
Newsletter
Pick Newsletter if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the score backed by more reviews.
Kit vs Newsletter side by side
| Kit | Newsletter | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #2 |
| Rating | 4.8 | 4.6 |
| Reviews | 90 | 1,204 |
| Active installs | 40,000+ | 200,000+ |
| Total downloads | 4,610,416 | 35,236,089 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 28, 2026 | Aug 19, 2026 |
| First published | Mar 30, 2015 | May 23, 2009 |
| Tested up to WordPress | 7.1 | 7.0.4 |
| Requires PHP | 7.1 | 7.0 |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
Kit ratings
Newsletter ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor Newsletter can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs Newsletter: common questions
Is Kit better than Newsletter?
Newsletter leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Newsletter ranks higher on WordPress.org: #2 against #7 in Newsletter Plugins.
Which has more users, Kit or Newsletter?
Newsletter ranks higher on WordPress.org: #2 against #7 in Newsletter Plugins.
Which is rated higher, Kit or Newsletter?
Newsletter has more users: 200,000+ active installs against 40,000+.
Are Kit and Newsletter free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. Newsletter is listed as commercial, so a paid version or add-ons exist.
Alternatives to Kit and Newsletter
Plugins that score close to both in the same WordPress.org rankings and tags.
More Newsletter Plugins comparisons
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.