Kit vs Omnisend (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Kit at #7 and Omnisend at #4. Kit leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Kit
Kit (formerly ConvertKit) – Email Newsletter, Email Marketing, Membership, Subscribers and Landing Pages
Build your email subscriber lists, send email marketing newsletters, create landing pages, build custom subscription forms with the Form Builder block …
Omnisend
Newsletters, Email Marketing, SMS and Popups by Omnisend
Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend
Who leads on what
Kit leads on 3 of the 6 measures we track.
Omnisend ranks higher on WordPress.org: #4 against #7 in Newsletter Plugins.
Omnisend has more users: 100,000+ active installs against 40,000+.
Not enough reviews to compare ratings fairly: Kit has 90, Omnisend has 16. We compare ratings only above 50 reviews each.
Kit has more reviews behind its score: 90 against 16.
Kit was updated more recently, on October 15, 2026; Omnisend on September 24, 2026.
Kit was downloaded more in the last 30 days: 118,456 times against 18,979.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Kit
Pick Kit if you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Omnisend
Pick Omnisend if you go by where WordPress.org itself puts them or you want the plugin more sites already run.
Kit vs Omnisend side by side
| Kit | Omnisend | |
|---|---|---|
| Newsletter Plugins ranking | #7 | #4 |
| Rating | 4.8 | 4.8 |
| Reviews | 90 | 16 |
| Active installs | 40,000+ | 100,000+ |
| Total downloads | 4,805,032 | 946,127 |
| Downloads, last 30 days | 118,456 | 18,979 |
| Last updated | Oct 15, 2026 | Sep 24, 2026 |
| First published | Mar 30, 2015 | Jan 30, 2024 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.1 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Kit ratings
Omnisend ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Kit nor Omnisend can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Kit vs Omnisend: common questions
Is Kit better than Omnisend?
Kit leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Omnisend ranks higher on WordPress.org: #4 against #7 in Newsletter Plugins.
Which has more users, Kit or Omnisend?
Omnisend ranks higher on WordPress.org: #4 against #7 in Newsletter Plugins.
Which is rated higher, Kit or Omnisend?
Omnisend has more users: 100,000+ active installs against 40,000+.
Are Kit and Omnisend free?
Both are free to install from WordPress.org. Kit may also sell a paid version or add-ons. Omnisend may also sell a paid version or add-ons.
Alternatives to Kit and Omnisend
Plugins that score close to both in the same WordPress.org rankings and tags.
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