Funnel Builder vs WPFunnels (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Checkout Plugins top 10: Funnel Builder at #6 and WPFunnels at #10. Funnel Builder leads on all 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Funnel Builder
FunnelKit – Funnel Builder for WooCommerce Checkout
Create high-converting WooCommerce checkout pages, WooCommerce thank you pages & sales funnels with the highest-rated WordPress funnel builder.
WPFunnels
WPFunnels – Funnel Builder for WooCommerce with Checkout & One Click Upsell
WooCommerce funnel builder to create custom checkout pages, sales funnels, one-click upsells, and order bumps - all inside WordPress.
Who leads on what
Funnel Builder leads on all 5 measures we track.
Funnel Builder ranks higher on WordPress.org: #6 against #10 in Checkout Plugins.
Funnel Builder has more users: 30,000+ active installs against 5,000+.
Funnel Builder is rated higher: 5.0 out of 5 from 1,017 reviews, against 4.9 from 174 reviews.
Funnel Builder has more reviews behind its score: 1,017 against 174.
Funnel Builder was updated more recently, on September 4, 2026; WPFunnels on September 1, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Funnel Builder
Pick Funnel Builder if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
WPFunnels
WPFunnels does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Funnel Builder vs WPFunnels side by side
| Funnel Builder | WPFunnels | |
|---|---|---|
| Checkout Plugins ranking | #6 | #10 |
| Rating | 5.0 | 4.9 |
| Reviews | 1,017 | 174 |
| Active installs | 30,000+ | 5,000+ |
| Total downloads | 1,287,681 | 607,189 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 4, 2026 | Sep 1, 2026 |
| First published | Feb 11, 2021 | Feb 26, 2021 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Funnel Builder ratings
WPFunnels ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Funnel Builder nor WPFunnels can pay to appear here: the pair exists only because both plugins reached the Checkout Plugins top 10. Full methodology.
Funnel Builder vs WPFunnels: common questions
Is Funnel Builder better than WPFunnels?
Funnel Builder leads on all 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Funnel Builder ranks higher on WordPress.org: #6 against #10 in Checkout Plugins.
Which has more users, Funnel Builder or WPFunnels?
Funnel Builder ranks higher on WordPress.org: #6 against #10 in Checkout Plugins.
Which is rated higher, Funnel Builder or WPFunnels?
Funnel Builder has more users: 30,000+ active installs against 5,000+.
Are Funnel Builder and WPFunnels free?
Both are free to install from WordPress.org. Funnel Builder may also sell a paid version or add-ons. WPFunnels may also sell a paid version or add-ons.
Alternatives to Funnel Builder and WPFunnels
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Fluid Checkout
20,000+ installs · 4.9 from 159 reviews
-
Flexible Checkout Fields
80,000+ installs · 4.7 from 295 reviews
-
Checkout Field Manager for WooCommerce
80,000+ installs · 4.5 from 783 reviews
-
Checkout Field Editor for WooCommerce
400,000+ installs · 4.9 from 1,056 reviews
-
Payoneer Checkout
5,000+ installs · 4.2 from 5 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.