Mailchimp for WooCommerce vs OptinMonster (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: Mailchimp for WooCommerce at #9 and OptinMonster at #7. OptinMonster leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Who leads on what
OptinMonster leads on 5 of the 6 measures we track.
OptinMonster ranks higher on WordPress.org: #7 against #9 in Ecommerce Plugins.
OptinMonster has more users: 1 million+ active installs against 200,000+.
OptinMonster is rated higher: 4.3 out of 5 from 821 reviews, against 4.0 from 726 reviews.
OptinMonster has more reviews behind its score: 821 against 726.
Mailchimp for WooCommerce was updated more recently, on September 23, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 166,496.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Mailchimp for WooCommerce
Pick Mailchimp for WooCommerce if you want the one shipping releases most recently.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one being installed faster right now.
Mailchimp for WooCommerce vs OptinMonster side by side
| Mailchimp for WooCommerce | OptinMonster | |
|---|---|---|
| Ecommerce Plugins ranking | #9 | #7 |
| Rating | 4.0 | 4.3 |
| Reviews | 726 | 821 |
| Active installs | 200,000+ | 1 million+ |
| Total downloads | 24,193,284 | 134,765,465 |
| Downloads, last 30 days | 166,496 | 207,730 |
| Last updated | Sep 23, 2026 | Aug 14, 2026 |
| First published | Oct 6, 2016 | Apr 26, 2015 |
| Tested up to WordPress | 7.1.3 | 7.0.7 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Mailchimp for WooCommerce ratings
OptinMonster ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Mailchimp for WooCommerce nor OptinMonster can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
Mailchimp for WooCommerce vs OptinMonster: common questions
Is Mailchimp for WooCommerce better than OptinMonster?
OptinMonster leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #7 against #9 in Ecommerce Plugins.
Which has more users, Mailchimp for WooCommerce or OptinMonster?
OptinMonster ranks higher on WordPress.org: #7 against #9 in Ecommerce Plugins.
Which is rated higher, Mailchimp for WooCommerce or OptinMonster?
OptinMonster has more users: 1 million+ active installs against 200,000+.
Are Mailchimp for WooCommerce and OptinMonster free?
Both are free to install from WordPress.org. Mailchimp for WooCommerce may also sell a paid version or add-ons. OptinMonster may also sell a paid version or add-ons.
Alternatives to Mailchimp for WooCommerce and OptinMonster
Plugins that score close to both in the same WordPress.org rankings and tags.
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Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.