Mailchimp for WooCommerce vs OptinMonster (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: Mailchimp for WooCommerce at #9 and OptinMonster at #5. OptinMonster leads on all 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
Who leads on what
OptinMonster leads on all 5 measures we track.
OptinMonster ranks higher on WordPress.org: #5 against #9 in Ecommerce Plugins.
OptinMonster has more users: 1 million+ active installs against 200,000+.
OptinMonster is rated higher: 4.3 out of 5 from 816 reviews, against 4.0 from 725 reviews.
OptinMonster has more reviews behind its score: 816 against 725.
OptinMonster was updated more recently, on August 14, 2026; Mailchimp for WooCommerce on August 7, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Mailchimp for WooCommerce
Mailchimp for WooCommerce does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
OptinMonster
Pick OptinMonster if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
Mailchimp for WooCommerce vs OptinMonster side by side
| Mailchimp for WooCommerce | OptinMonster | |
|---|---|---|
| Ecommerce Plugins ranking | #9 | #5 |
| Rating | 4.0 | 4.3 |
| Reviews | 725 | 816 |
| Active installs | 200,000+ | 1 million+ |
| Total downloads | 24,007,369 | 134,422,955 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 7, 2026 | Aug 14, 2026 |
| First published | Oct 6, 2016 | Apr 26, 2015 |
| Tested up to WordPress | 7.0.4 | 7.0.4 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Mailchimp for WooCommerce ratings
OptinMonster ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Mailchimp for WooCommerce nor OptinMonster can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
Mailchimp for WooCommerce vs OptinMonster: common questions
Is Mailchimp for WooCommerce better than OptinMonster?
OptinMonster leads on all 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OptinMonster ranks higher on WordPress.org: #5 against #9 in Ecommerce Plugins.
Which has more users, Mailchimp for WooCommerce or OptinMonster?
OptinMonster ranks higher on WordPress.org: #5 against #9 in Ecommerce Plugins.
Which is rated higher, Mailchimp for WooCommerce or OptinMonster?
OptinMonster has more users: 1 million+ active installs against 200,000+.
Are Mailchimp for WooCommerce and OptinMonster free?
Both are free to install from WordPress.org. Mailchimp for WooCommerce may also sell a paid version or add-ons. OptinMonster may also sell a paid version or add-ons.
Alternatives to Mailchimp for WooCommerce and OptinMonster
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Popup Maker
700,000+ installs · 4.9 from 4,505 reviews
-
WooCommerce
7 million+ installs · 4.5 from 4,821 reviews
-
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
-
Poptin
20,000+ installs · 4.9 from 695 reviews
-
Brave
20,000+ installs · 4.8 from 209 reviews
More Ecommerce Plugins comparisons
- Easy Digital Downloads vs Mailchimp for WooCommerce
- Easy Digital Downloads vs OptinMonster
- eCommerce Product Catalog vs Mailchimp for WooCommerce
- eCommerce Product Catalog vs OptinMonster
- Ecwid by Lightspeed Ecommerce Shopping Cart vs Mailchimp for WooCommerce
- Ecwid by Lightspeed Ecommerce Shopping Cart vs OptinMonster
- Mailchimp for WooCommerce vs SureCart
- Mailchimp for WooCommerce vs WooCommerce
- Mailchimp for WooCommerce vs Mercado Pago payments for WooCommerce
- Mailchimp for WooCommerce vs WooCommerce PayPal Payments
- Mailchimp for WooCommerce vs ProfilePress
- OptinMonster vs SureCart
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.