OptinMonster vs SureCart (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: OptinMonster at #7 and SureCart at #4. They split the 6 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
SureCart
SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments
Sell online with a fast WordPress shop: Stripe & PayPal checkout, digital downloads, subscriptions, order bumps, upsells & affiliates.
Who leads on what
They split the 6 measures we track, so the choice comes down to which one you weigh most.
SureCart ranks higher on WordPress.org: #4 against #7 in Ecommerce Plugins.
OptinMonster has more users: 1 million+ active installs against 80,000+.
SureCart is rated higher: 4.8 out of 5 from 288 reviews, against 4.3 from 821 reviews.
OptinMonster has more reviews behind its score: 821 against 288.
SureCart was updated more recently, on October 20, 2026; OptinMonster on August 14, 2026.
OptinMonster was downloaded more in the last 30 days: 207,730 times against 182,714.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
Pick OptinMonster if you want the plugin more sites already run, you want the score backed by more reviews or you want the one being installed faster right now.
SureCart
Pick SureCart if you go by where WordPress.org itself puts them, the review score matters most to you or you want the one shipping releases most recently.
OptinMonster vs SureCart side by side
| OptinMonster | SureCart | |
|---|---|---|
| Ecommerce Plugins ranking | #7 | #4 |
| Rating | 4.3 | 4.8 |
| Reviews | 821 | 288 |
| Active installs | 1 million+ | 80,000+ |
| Total downloads | 134,765,465 | 3,947,185 |
| Downloads, last 30 days | 207,730 | 182,714 |
| Last updated | Aug 14, 2026 | Oct 20, 2026 |
| First published | Apr 26, 2015 | Jul 20, 2022 |
| Tested up to WordPress | 7.0.7 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
OptinMonster ratings
SureCart ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor SureCart can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
OptinMonster vs SureCart: common questions
Is OptinMonster better than SureCart?
They split the 6 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. SureCart ranks higher on WordPress.org: #4 against #7 in Ecommerce Plugins.
Which has more users, OptinMonster or SureCart?
SureCart ranks higher on WordPress.org: #4 against #7 in Ecommerce Plugins.
Which is rated higher, OptinMonster or SureCart?
OptinMonster has more users: 1 million+ active installs against 80,000+.
Are OptinMonster and SureCart free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. SureCart may also sell a paid version or add-ons.
Alternatives to OptinMonster and SureCart
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Mercado Pago payments for WooCommerce
100,000+ installs · 3.9 from 693 reviews
-
Popup Maker
600,000+ installs · 4.9 from 4,512 reviews
-
Poptin
20,000+ installs · 4.9 from 700 reviews
-
Hustle
80,000+ installs · 4.4 from 859 reviews
-
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
More Ecommerce Plugins comparisons
- Easy Digital Downloads vs OptinMonster
- Easy Digital Downloads vs SureCart
- eCommerce Product Catalog vs OptinMonster
- eCommerce Product Catalog vs SureCart
- Ecwid by Lightspeed Ecommerce Shopping Cart vs OptinMonster
- Ecwid by Lightspeed Ecommerce Shopping Cart vs SureCart
- Mailchimp for WooCommerce vs OptinMonster
- Mailchimp for WooCommerce vs SureCart
- OptinMonster vs WooCommerce
- OptinMonster vs Mercado Pago payments for WooCommerce
- OptinMonster vs WooCommerce PayPal Payments
- OptinMonster vs ProfilePress
Weekly · free
What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.