OptinMonster vs WooCommerce (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ecommerce Plugins top 10: OptinMonster at #5 and WooCommerce at #1. WooCommerce leads on all 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
OptinMonster
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
WooCommerce
Everything you need to launch an online store in days and keep it growing for years. From your first sale to millions in revenue, Woo is with you.
Who leads on what
WooCommerce leads on all 5 measures we track.
WooCommerce ranks higher on WordPress.org: #1 against #5 in Ecommerce Plugins.
WooCommerce has more users: 7 million+ active installs against 1 million+.
WooCommerce is rated higher: 4.5 out of 5 from 4,821 reviews, against 4.3 from 816 reviews.
WooCommerce has more reviews behind its score: 4,821 against 816.
WooCommerce was updated more recently, on September 3, 2026; OptinMonster on August 14, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OptinMonster
OptinMonster does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
WooCommerce
Pick WooCommerce if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you, you want the score backed by more reviews or you want the one shipping releases most recently.
OptinMonster vs WooCommerce side by side
| OptinMonster | WooCommerce | |
|---|---|---|
| Ecommerce Plugins ranking | #5 | #1 |
| Rating | 4.3 | 4.5 |
| Reviews | 816 | 4,821 |
| Active installs | 1 million+ | 7 million+ |
| Total downloads | 134,422,955 | 461,142,097 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 14, 2026 | Sep 3, 2026 |
| First published | Apr 26, 2015 | Sep 27, 2011 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free + paid version |
30-day download figures appear after both plugins have 30 days of tracking.
OptinMonster ratings
WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OptinMonster nor WooCommerce can pay to appear here: the pair exists only because both plugins reached the Ecommerce Plugins top 10. Full methodology.
OptinMonster vs WooCommerce: common questions
Is OptinMonster better than WooCommerce?
WooCommerce leads on all 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. WooCommerce ranks higher on WordPress.org: #1 against #5 in Ecommerce Plugins.
Which has more users, OptinMonster or WooCommerce?
WooCommerce ranks higher on WordPress.org: #1 against #5 in Ecommerce Plugins.
Which is rated higher, OptinMonster or WooCommerce?
WooCommerce has more users: 7 million+ active installs against 1 million+.
Are OptinMonster and WooCommerce free?
Both are free to install from WordPress.org. OptinMonster may also sell a paid version or add-ons. WooCommerce is listed as commercial, so a paid version or add-ons exist.
Alternatives to OptinMonster and WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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Popup Maker
700,000+ installs · 4.9 from 4,505 reviews
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Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers
70,000+ installs · 5.0 from 7 reviews
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Poptin
20,000+ installs · 4.9 from 695 reviews
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Brave
20,000+ installs · 4.8 from 209 reviews
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CleanTalk
200,000+ installs · 4.8 from 3,211 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.