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WebToffee eCommerce Marketing Automation — WordPress Popup Plugin

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

by WebToffee · WordPress.org page

v2.1.8 Tested up to WP 7.1 PHP 5.6+

WebToffee eCommerce Marketing Automation has 10,000+ active installs on WordPress.org and 330,755 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 18, 2026, tested up to WordPress 7.1.

WebToffee eCommerce Marketing Automation at a glance

Active installs
10,000+
Total downloads
330,755
Downloads, last 30 days
–
available after 30 days of tracking
30-day growth
–
tracking since September 4, 2026

Is WebToffee eCommerce Marketing Automation well maintained?

Support threads resolved
1 of 1
recent threads on the WordPress.org support forum
WordPress compatibility
Current
tested up to WordPress 7.1, the current release is 7.1
One-star reviews
2%
1 of 54 reviews on WordPress.org

Features

The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.

  • Welcome Campaigns: Welcome new users with personalized offers or promotions
  • Abandoned Cart Recovery Campaigns: Recover abandoned carts by sending reminders or incentives to your customers
  • Exit Intent Popups: Show targeted offers when users attempt to leave your site
  • Lead Capture Campaign: Offer discounts or incentives to capture leads and grow your email list
  • Sign-up and Welcome Offers: Encourage new users to join with special sign-up offers
  • Email Marketing Automations: Automate email campaigns for welcome messages, abandoned cart recovery, win-back strategies, and post-purchase thank-you…
  • Fortune Wheel Campaigns: Create fun, interactive spin-the-wheel popups to gamify your marketing and boost engagement
  • Detailed Analytics: Track performance metrics for each campaign to measure conversions and optimize for better results
  • Upsell & Cross-sells: Add upsell, cross-sell, and frequently bought together produt recommendations on popups and marketing emails
  • Pre-built Email Templates: Choose from multiple pre-built email templates and personalize them for your WooCommerce store
  • Free Shipping Bar: Motivate customers to increase their cart value by displaying a dynamic free shipping progress bar that updates in real-time as they shop
  • Email Content Customization: Edit text, subject lines, and design elements with sliders and color pickers

WebToffee eCommerce Marketing Automation reviews and ratings

54 reviews on WordPress.org, with the most recent ones as their authors posted them.

All reviews
4.8 out of 5

54 reviews

5★
47
4★
5
3★
0
2★
1
1★
1

  • It does exactly what it says in the tin

    Excellent and refined plugin to customize your WooCommerce emails.

    danielepais

  • It cover 100% of my need

    Great plugin, great support, I love it.

    arturix

  • Great plugin

    Excellent plugin if you want to customize your woocommerce emails. Beautiful templates.

    orlandorobin

  • Worked great for editing the Default Woocommerce Emails!

    Thank you! This plugin helped us create a free workaround to a problem we had with emails.

    jhesseroni

  • Good plugin for default Woocommerce e-mails

    I am very happy with this plugin which gives the opportunity to change the default Woocommerce e-mails into something much more professional. Lot's of options to change the e-mails to your liking and test them on beforehand. The one thing I really miss is the possibility to change also the e-mails created with other plugins (like the one from Bright Plugins I use).

    hobur

  • Great support

    Thank you for your support!

    weblikero

Where WebToffee eCommerce Marketing Automation ranks on WordPress.org

The rankings we track that WebToffee eCommerce Marketing Automation appears in, and how its position changed over 30 days.

Ranking WordPress.org placement Position 30 days
Best Popup Plugins #26 by tag, #43 in search #27 –
Best Automation Plugins #14 in search, not tagged #35 –
Best Ecommerce Plugins #20 in search, not tagged #45 –
Best Newsletter Plugins #30 by tag, not in search #57 –

WebToffee eCommerce Marketing Automation alternatives

Plugins that solve the same problem, ranked by how closely they overlap with WebToffee eCommerce Marketing Automation.

All WebToffee eCommerce Marketing Automation alternatives

Details

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

The full description, screenshots and every review live on the WordPress.org page.

Rankings WebToffee eCommerce Marketing Automation competes in

Tags

  • email automation
  • Email Customizer
  • Email Marketing
  • popups
  • woocommerce marketing

More from WebToffee

Version
2.1.8
Last updated
Aug 18, 2026
First published
Dec 13, 2016
Requires WordPress
6.0
Tested up to
7.1
Requires PHP
5.6
Requires plugins
WooCommerce
Pricing
Free on WordPress.org

WebToffee eCommerce Marketing Automation FAQ

What does WebToffee eCommerce Marketing Automation do?

According to its WordPress.org readme, WebToffee eCommerce Marketing Automation offers Welcome Campaigns: Welcome new users with personalized offers or promotions, Abandoned Cart Recovery Campaigns: Recover abandoned carts by sending reminders or incentives to your customers, Exit Intent Popups: Show targeted offers when users attempt to leave your site, Lead Capture Campaign: Offer discounts or incentives to capture leads and grow your email list and Sign-up and Welcome Offers: Encourage new users to join with special sign-up offers.

How many active installs does WebToffee eCommerce Marketing Automation have?

WordPress.org reports 10,000+ active installs for WebToffee eCommerce Marketing Automation as of September 7, 2026.

Is WebToffee eCommerce Marketing Automation still maintained?

Yes. The last release was on August 18, 2026 and it is tested up to WordPress 7.1.

Does WebToffee eCommerce Marketing Automation have good support?

On the WordPress.org forum, 1 of 1 recent support threads for WebToffee eCommerce Marketing Automation are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.

Is WebToffee eCommerce Marketing Automation free?

WebToffee eCommerce Marketing Automation is free to install from WordPress.org. Many plugins also sell a paid version or add-ons.

Where does WebToffee eCommerce Marketing Automation rank among Popup Plugins?

WebToffee eCommerce Marketing Automation is #27 in the WordPress.org Popup Plugins ranking.