OttoKit vs Zoho Marketing Automation (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Automation Plugins top 10: OttoKit at #1 and Zoho Marketing Automation at #10. OttoKit leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
OttoKit
OttoKit: All-in-One Automation Platform
Experience the power of automation within WordPress: Connect 1,500+ apps, automate manual tasks, and unlock your full potential. Get started now!
Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple …
Who leads on what
OttoKit leads on 4 of the 5 measures we track.
OttoKit ranks higher on WordPress.org: #1 against #10 in Automation Plugins.
OttoKit has more users: 90,000+ active installs against 1,000+.
Not enough reviews to compare ratings fairly: OttoKit has 122, Zoho Marketing Automation has 0. We compare ratings only above 50 reviews each.
OttoKit has more reviews behind its score: 122 against 0.
OttoKit was updated more recently, on September 1, 2026; Zoho Marketing Automation on June 30, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
OttoKit
Pick OttoKit if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews or you want the one shipping releases most recently.
Zoho Marketing Automation
Zoho Marketing Automation does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
OttoKit vs Zoho Marketing Automation side by side
| OttoKit | Zoho Marketing Automation | |
|---|---|---|
| Automation Plugins ranking | #1 | #10 |
| Rating | 4.9 | 0.0 |
| Reviews | 122 | 0 |
| Active installs | 90,000+ | 1,000+ |
| Total downloads | 3,180,474 | 30,896 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 1, 2026 | Jun 30, 2026 |
| First published | Jan 6, 2023 | May 4, 2019 |
| Tested up to WordPress | 7.1 | 6.9.7 |
| Requires PHP | 5.6 | 5.2.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
OttoKit ratings
Zoho Marketing Automation ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither OttoKit nor Zoho Marketing Automation can pay to appear here: the pair exists only because both plugins reached the Automation Plugins top 10. Full methodology.
OttoKit vs Zoho Marketing Automation: common questions
Is OttoKit better than Zoho Marketing Automation?
OttoKit leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. OttoKit ranks higher on WordPress.org: #1 against #10 in Automation Plugins.
Which has more users, OttoKit or Zoho Marketing Automation?
OttoKit ranks higher on WordPress.org: #1 against #10 in Automation Plugins.
Which is rated higher, OttoKit or Zoho Marketing Automation?
OttoKit has more users: 90,000+ active installs against 1,000+.
Are OttoKit and Zoho Marketing Automation free?
Both are free to install from WordPress.org. OttoKit may also sell a paid version or add-ons. Zoho Marketing Automation may also sell a paid version or add-ons.
Alternatives to OttoKit and Zoho Marketing Automation
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.