Advanced Ads vs Site Kit by Google (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Advanced Ads at #3 and Site Kit by Google at #1. Site Kit by Google leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Advanced Ads
Advanced Ads – Ad Manager & AdSense
The only complete toolkit for all ad types. Grow your revenue with AdSense, Amazon—or any affiliate network. Get pinpoint targeting and best support!
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 3 of the 5 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Advanced Ads is rated higher: 4.9 out of 5 from 1,462 reviews, against 4.2 from 1,009 reviews.
Advanced Ads has more reviews behind its score: 1,462 against 1,009.
Site Kit by Google was updated more recently, on August 24, 2026; Advanced Ads on August 3, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Advanced Ads
Pick Advanced Ads if the review score matters most to you or you want the score backed by more reviews.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the one shipping releases most recently.
Advanced Ads vs Site Kit by Google side by side
| Advanced Ads | Site Kit by Google | |
|---|---|---|
| Ad Management Plugins ranking | #3 | #1 |
| Rating | 4.9 | 4.2 |
| Reviews | 1,462 | 1,009 |
| Active installs | 100,000+ | 5 million+ |
| Total downloads | 11,552,298 | 278,404,415 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 3, 2026 | Aug 24, 2026 |
| First published | Jun 23, 2014 | Oct 31, 2019 |
| Tested up to WordPress | 7.0.4 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Advanced Ads ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Advanced Ads nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Advanced Ads vs Site Kit by Google: common questions
Is Advanced Ads better than Site Kit by Google?
Site Kit by Google leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Which has more users, Advanced Ads or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #3 in Ad Management Plugins.
Which is rated higher, Advanced Ads or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 100,000+.
Are Advanced Ads and Site Kit by Google free?
Both are free to install from WordPress.org. Advanced Ads may also sell a paid version or add-ons. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to Advanced Ads and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Ad Inserter
300,000+ installs · 4.9 from 2,428 reviews
-
Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
-
Ad Invalid Click Protector
10,000+ installs · 4.7 from 62 reviews
-
Quick Adsense
20,000+ installs · 3.9 from 74 reviews
-
Ads.txt Manager
100,000+ installs · 4.7 from 15 reviews
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