Google for WooCommerce vs Site Kit by Google (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Google for WooCommerce at #2 and Site Kit by Google at #1. Site Kit by Google leads on 4 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Google for WooCommerce
Native integration with Google that allows merchants to easily display their products across Google’s network.
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Who leads on what
Site Kit by Google leads on 4 of the 5 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #2 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 800,000+.
Site Kit by Google is rated higher: 4.2 out of 5 from 1,009 reviews, against 2.7 from 266 reviews.
Site Kit by Google has more reviews behind its score: 1,009 against 266.
Google for WooCommerce was updated more recently, on September 3, 2026; Site Kit by Google on August 24, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Google for WooCommerce
Pick Google for WooCommerce if you want the one shipping releases most recently.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, the review score matters most to you or you want the score backed by more reviews.
Google for WooCommerce vs Site Kit by Google side by side
| Google for WooCommerce | Site Kit by Google | |
|---|---|---|
| Ad Management Plugins ranking | #2 | #1 |
| Rating | 2.7 | 4.2 |
| Reviews | 266 | 1,009 |
| Active installs | 800,000+ | 5 million+ |
| Total downloads | 44,222,541 | 278,404,415 |
| Downloads, last 30 days | – | – |
| Last updated | Sep 3, 2026 | Aug 24, 2026 |
| First published | May 10, 2021 | Oct 31, 2019 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Google for WooCommerce ratings
Site Kit by Google ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Google for WooCommerce nor Site Kit by Google can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Google for WooCommerce vs Site Kit by Google: common questions
Is Google for WooCommerce better than Site Kit by Google?
Site Kit by Google leads on 4 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #2 in Ad Management Plugins.
Which has more users, Google for WooCommerce or Site Kit by Google?
Site Kit by Google ranks higher on WordPress.org: #1 against #2 in Ad Management Plugins.
Which is rated higher, Google for WooCommerce or Site Kit by Google?
Site Kit by Google has more users: 5 million+ active installs against 800,000+.
Are Google for WooCommerce and Site Kit by Google free?
Both are free to install from WordPress.org. Google for WooCommerce may also sell a paid version or add-ons. Site Kit by Google may also sell a paid version or add-ons.
Alternatives to Google for WooCommerce and Site Kit by Google
Plugins that score close to both in the same WordPress.org rankings and tags.
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Advanced Ads
100,000+ installs · 4.9 from 1,462 reviews
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Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
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Ad Inserter
300,000+ installs · 4.9 from 2,428 reviews
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Ad Invalid Click Protector
10,000+ installs · 4.7 from 62 reviews
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Quick Adsense
20,000+ installs · 3.9 from 74 reviews
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.