Site Kit by Google vs Quads Ads Manager for Google AdSense (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Site Kit by Google at #1 and Quads Ads Manager for Google AdSense at #6. Site Kit by Google leads on 3 of the 5 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
Quads Ads Manager for Google AdSense
Ads & AdSense plugin supporting Media.net, DFP, ads.txt, Web Stories ads, click fraud protection, revenue sharing, and ad blocker detection.
Who leads on what
Site Kit by Google leads on 3 of the 5 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #6 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 20,000+.
Quads Ads Manager for Google AdSense is rated higher: 4.9 out of 5 from 1,087 reviews, against 4.2 from 1,009 reviews.
Quads Ads Manager for Google AdSense has more reviews behind its score: 1,087 against 1,009.
Site Kit by Google was updated more recently, on August 24, 2026; Quads Ads Manager for Google AdSense on August 20, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the one shipping releases most recently.
Quads Ads Manager for Google AdSense
Pick Quads Ads Manager for Google AdSense if the review score matters most to you or you want the score backed by more reviews.
Site Kit by Google vs Quads Ads Manager for Google AdSense side by side
| Site Kit by Google | Quads Ads Manager for Google AdSense | |
|---|---|---|
| Ad Management Plugins ranking | #1 | #6 |
| Rating | 4.2 | 4.9 |
| Reviews | 1,009 | 1,087 |
| Active installs | 5 million+ | 20,000+ |
| Total downloads | 278,404,415 | 4,519,343 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 24, 2026 | Aug 20, 2026 |
| First published | Oct 31, 2019 | Dec 4, 2015 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Site Kit by Google ratings
Quads Ads Manager for Google AdSense ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Site Kit by Google nor Quads Ads Manager for Google AdSense can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Site Kit by Google vs Quads Ads Manager for Google AdSense: common questions
Is Site Kit by Google better than Quads Ads Manager for Google AdSense?
Site Kit by Google leads on 3 of the 5 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #6 in Ad Management Plugins.
Which has more users, Site Kit by Google or Quads Ads Manager for Google AdSense?
Site Kit by Google ranks higher on WordPress.org: #1 against #6 in Ad Management Plugins.
Which is rated higher, Site Kit by Google or Quads Ads Manager for Google AdSense?
Site Kit by Google has more users: 5 million+ active installs against 20,000+.
Are Site Kit by Google and Quads Ads Manager for Google AdSense free?
Both are free to install from WordPress.org. Site Kit by Google may also sell a paid version or add-ons. Quads Ads Manager for Google AdSense may also sell a paid version or add-ons.
Alternatives to Site Kit by Google and Quads Ads Manager for Google AdSense
Plugins that score close to both in the same WordPress.org rankings and tags.
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