Independent Analytics vs Google Analytics for WooCommerce (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Analytics Plugins top 10: Independent Analytics at #7 and Google Analytics for WooCommerce at #6. They split the 5 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Independent Analytics
Independent Analytics – WordPress Analytics Plugin
A simple, yet powerful WordPress analytics plugin that gives you privacy-friendly stats to grow your website. A Google Analytics alternative.
Google Analytics for WooCommerce
Provides integration between Google Analytics and WooCommerce.
Who leads on what
They split the 5 measures we track, so the choice comes down to which one you weigh most.
Google Analytics for WooCommerce ranks higher on WordPress.org: #6 against #7 in Analytics Plugins.
Both report 100,000+ active installs on WordPress.org.
Independent Analytics is rated higher: 4.8 out of 5 from 167 reviews, against 2.8 from 119 reviews.
Independent Analytics has more reviews behind its score: 167 against 119.
Google Analytics for WooCommerce was updated more recently, on August 25, 2026; Independent Analytics on August 20, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Independent Analytics
Pick Independent Analytics if the review score matters most to you or you want the score backed by more reviews.
Google Analytics for WooCommerce
Pick Google Analytics for WooCommerce if you go by where WordPress.org itself puts them or you want the one shipping releases most recently.
Independent Analytics vs Google Analytics for WooCommerce side by side
| Independent Analytics | Google Analytics for WooCommerce | |
|---|---|---|
| Analytics Plugins ranking | #7 | #6 |
| Rating | 4.8 | 2.8 |
| Reviews | 167 | 119 |
| Active installs | 100,000+ | 100,000+ |
| Total downloads | 3,087,226 | 10,932,420 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 20, 2026 | Aug 25, 2026 |
| First published | May 31, 2022 | Nov 25, 2013 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 8.0.30 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Independent Analytics ratings
Google Analytics for WooCommerce ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Independent Analytics nor Google Analytics for WooCommerce can pay to appear here: the pair exists only because both plugins reached the Analytics Plugins top 10. Full methodology.
Independent Analytics vs Google Analytics for WooCommerce: common questions
Is Independent Analytics better than Google Analytics for WooCommerce?
They split the 5 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. Google Analytics for WooCommerce ranks higher on WordPress.org: #6 against #7 in Analytics Plugins.
Which has more users, Independent Analytics or Google Analytics for WooCommerce?
Google Analytics for WooCommerce ranks higher on WordPress.org: #6 against #7 in Analytics Plugins.
Which is rated higher, Independent Analytics or Google Analytics for WooCommerce?
Both report 100,000+ active installs on WordPress.org.
Are Independent Analytics and Google Analytics for WooCommerce free?
Both are free to install from WordPress.org. Independent Analytics may also sell a paid version or add-ons. Google Analytics for WooCommerce may also sell a paid version or add-ons.
Alternatives to Independent Analytics and Google Analytics for WooCommerce
Plugins that score close to both in the same WordPress.org rankings and tags.
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What moved this week
One email a week, built from the same daily snapshots these rankings come from: the plugins that climbed, what launched, and one ranking worth a look.