Noptin vs Omnisend (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Noptin at #9 and Omnisend at #4. Omnisend leads on 3 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Noptin
Noptin – Newsletter, New Post Notifications & Email Automation
Fast, GDPR-friendly newsletter plugin. Send new post notifications, collect unlimited subscribers, automate emails, and grow your audience. ★★★★★
Omnisend
Newsletters, Email Marketing, SMS and Popups by Omnisend
Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend
Who leads on what
Omnisend leads on 3 of the 6 measures we track.
Omnisend ranks higher on WordPress.org: #4 against #9 in Newsletter Plugins.
Omnisend has more users: 100,000+ active installs against 10,000+.
Not enough reviews to compare ratings fairly: Noptin has 120, Omnisend has 16. We compare ratings only above 50 reviews each.
Noptin has more reviews behind its score: 120 against 16.
Noptin was updated more recently, on October 19, 2026; Omnisend on September 24, 2026.
Omnisend was downloaded more in the last 30 days: 18,979 times against 14,525.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Noptin
Pick Noptin if you want the score backed by more reviews or you want the one shipping releases most recently.
Omnisend
Pick Omnisend if you go by where WordPress.org itself puts them, you want the plugin more sites already run or you want the one being installed faster right now.
Noptin vs Omnisend side by side
| Noptin | Omnisend | |
|---|---|---|
| Newsletter Plugins ranking | #9 | #4 |
| Rating | 4.5 | 4.8 |
| Reviews | 120 | 16 |
| Active installs | 10,000+ | 100,000+ |
| Total downloads | 715,646 | 946,127 |
| Downloads, last 30 days | 14,525 | 18,979 |
| Last updated | Oct 19, 2026 | Sep 24, 2026 |
| First published | Mar 6, 2019 | Jan 30, 2024 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Noptin ratings
Omnisend ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Noptin nor Omnisend can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Noptin vs Omnisend: common questions
Is Noptin better than Omnisend?
Omnisend leads on 3 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Omnisend ranks higher on WordPress.org: #4 against #9 in Newsletter Plugins.
Which has more users, Noptin or Omnisend?
Omnisend ranks higher on WordPress.org: #4 against #9 in Newsletter Plugins.
Which is rated higher, Noptin or Omnisend?
Omnisend has more users: 100,000+ active installs against 10,000+.
Are Noptin and Omnisend free?
Both are free to install from WordPress.org. Noptin may also sell a paid version or add-ons. Omnisend may also sell a paid version or add-ons.
Alternatives to Noptin and Omnisend
Plugins that score close to both in the same WordPress.org rankings and tags.
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