Newsletter vs Poptin (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Newsletter at #2 and Poptin at #8. Newsletter leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Newsletter
Newsletter – Send awesome emails from WordPress
An email marketing tool for your blog: subscription forms to create your lists with unlimited subscribers and newsletters.
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Who leads on what
Newsletter leads on 5 of the 6 measures we track.
Newsletter ranks higher on WordPress.org: #2 against #8 in Newsletter Plugins.
Newsletter has more users: 200,000+ active installs against 20,000+.
Poptin is rated higher: 4.9 out of 5 from 700 reviews, against 4.6 from 1,204 reviews.
Newsletter has more reviews behind its score: 1,204 against 700.
Newsletter was updated more recently, on October 19, 2026; Poptin on October 12, 2026.
Newsletter was downloaded more in the last 30 days: 690,830 times against 4,387.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Newsletter
Pick Newsletter if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
Newsletter vs Poptin side by side
| Newsletter | Poptin | |
|---|---|---|
| Newsletter Plugins ranking | #2 | #8 |
| Rating | 4.6 | 4.9 |
| Reviews | 1,204 | 700 |
| Active installs | 200,000+ | 20,000+ |
| Total downloads | 36,266,182 | 554,741 |
| Downloads, last 30 days | 690,830 | 4,387 |
| Last updated | Oct 19, 2026 | Oct 12, 2026 |
| First published | May 23, 2009 | Aug 20, 2017 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.0 | – |
| Pricing | Free + paid version | Free on WordPress.org |
Downloads per day, last 48 days
Newsletter ratings
Poptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Newsletter nor Poptin can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Newsletter vs Poptin: common questions
Is Newsletter better than Poptin?
Newsletter leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Newsletter ranks higher on WordPress.org: #2 against #8 in Newsletter Plugins.
Which has more users, Newsletter or Poptin?
Newsletter ranks higher on WordPress.org: #2 against #8 in Newsletter Plugins.
Which is rated higher, Newsletter or Poptin?
Newsletter has more users: 200,000+ active installs against 20,000+.
Are Newsletter and Poptin free?
Both are free to install from WordPress.org. Newsletter is listed as commercial, so a paid version or add-ons exist. Poptin may also sell a paid version or add-ons.
Alternatives to Newsletter and Poptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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