MailOptin — WordPress Newsletter Plugin
MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc.
by properfraction · WordPress.org page · Website
MailOptin has 10,000+ active installs on WordPress.org and 2,454,482 downloads all time. We have tracked it since September 4, 2026; download trends appear after 30 days of data. The last update was on August 28, 2026, tested up to WordPress 7.1.
MailOptin at a glance
Is MailOptin well maintained?
Features
The feature list from the plugin's own readme on WordPress.org, trimmed to the essentials.
- Custom Fields: Add extra fields to your optin form to capture additional data from subscribers
- Optin Campaign Schedule: Allows you to specify a start and end date when an optin campaign is scheduled for display
- Advance Analytics: Get essential metrics to improve your lead-generation strategy and make data-driven decisions to increase your revenue
- Custom CSS: An advance customization feature allows you to customize your optin campaigns with your CSS styles
- Display Effect: 30+ built-in CSS3 animation effects to capture your visitor’s attention and bring awareness to your optin forms
- Sound Effect: Play sounds when your optin campaigns are displayed to grab users’ attention. Learn more
- MailOptin Leads: Store your leads within MailOptin and essential data about your subscribers that generally can’t be passed to your ESP, such as the referrer…
- Shortcode & Template Tag Embed: Display optin forms anywhere on your website page and posts with shortcodes and anywhere on your theme with template tags
- Autoresponder: Immediately send an email to leads or subscribers that sign up to your email list
- Email Notification after Conversion: Receive immediate email notification whenever you get a new subscriber
- Facebook Custom Audience Integration: save leads to Facebook custom audiences so you can retarget them later
- User Registration Optin: Subscribe users to your email marketing list after they register or signup to WordPress. Learn more
MailOptin reviews and ratings
436 reviews on WordPress.org, with the most recent ones as their authors posted them.
436 reviews
- 5★
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403
- 4★
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8
- 3★
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6
- 2★
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4
- 1★
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15
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Made cool things happen!
This simple but effective plugin helped me tie together my email systems and subscriber lists via wordpress in a way that allowed me to communicate with subscribers on a very occasional basis without having to maintain expensive mailer subscriptions like sendgrid or mailchimp. thanks. Great help.
samuelkasey26 -
Great solution to an annoying problem
I've been struggling with pop-ups, trying to get them to behave in a manner that is not oppressive to the website visitor. This one finally does that. It has the ability to show itself once and then remain silent for 30 days. Excellent.
designwise -
Outstanding.
After trying IceGram and being tremendously disappointed, I decided to try MailOptIn. My stack includes WP Mail SMTP, MailOptIn, MailJet, and WP Forms. The implementation has been flawless and I love the ability to customize my forms and newsletters with such ease, and with zero issues. Well done MailOptIn.
gpaulley -
Outstanding Customer Service!
One of the customer service reps contacted me and offered to create a free campaign for me! I just told him what I wanted, and he did all the work for me. And he did a great job!
chaney220 -
すごいよ
ありがとうございます。
tcraftcoltd -
Very Helpful Support
Inquired about exporting optin campaigns as we're rebuilding our WordPress site. Although the feature is on the roadmap, we had to perform the export manually from WordPress tables. Received quick response on the steps and even faster when we got stuck and couldn't find one of the records in wp_options. Glad we didn't have to recreate 75+ optin campaign forms :)
TAPNET
Where MailOptin ranks on WordPress.org
The rankings we track that MailOptin appears in, and how its position changed over 30 days.
| Ranking | WordPress.org placement | Position | 30 days |
|---|---|---|---|
| Best Newsletter Plugins | #22 by tag, #17 in search | #12 | – |
| Best Popup Plugins | #19 by tag, #38 in search | #22 | – |
| Best LMS Plugins | #45 in search, not tagged | #76 | – |
| Best Lead Generation Plugins | #45 in search, not tagged | #79 | – |
MailOptin alternatives
Plugins that solve the same problem, ranked by how closely they overlap with MailOptin.
-
FireBox 7,000+ installs · 4.9 -
FluentCRM 80,000+ installs · 4.8 -
Hustle 90,000+ installs · 4.4 -
Poptin 20,000+ installs · 4.9 -
Popup Maker 700,000+ installs · 4.9
Details
Create popup, optin forms using easy form builder & popup maker. Send automated email to subscribers — Mailchimp, ActiveCampaign, Campaign Monitor etc
The full description, screenshots and every review live on the WordPress.org page.
Rankings MailOptin competes in
Tags
- mailchimp
- newsletter
- popup
- popup maker
- popups
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- Version
- 1.2.78.3
- Last updated
- Aug 28, 2026
- First published
- Jul 17, 2017
- Requires WordPress
- 6.4
- Tested up to
- 7.1
- Requires PHP
- 7.4
- Pricing
- Free, paid version available
MailOptin FAQ
What does MailOptin do?
According to its WordPress.org readme, MailOptin offers Custom Fields: Add extra fields to your optin form to capture additional data from subscribers, Optin Campaign Schedule: Allows you to specify a start and end date when an optin campaign is scheduled for display, Advance Analytics: Get essential metrics to improve your lead-generation strategy and make data-driven decisions to increase your revenue, Custom CSS: An advance customization feature allows you to customize your optin campaigns with your CSS styles and Display Effect: 30+ built-in CSS3 animation effects to capture your visitor’s attention and bring awareness to your optin forms.
How many active installs does MailOptin have?
WordPress.org reports 10,000+ active installs for MailOptin as of September 7, 2026.
Is MailOptin still maintained?
Yes. The last release was on August 28, 2026 and it is tested up to WordPress 7.1.
Does MailOptin have good support?
On the WordPress.org forum, 1 of 1 recent support threads for MailOptin are marked resolved. That is the developer's free support; a paid version usually comes with its own channel.
Is MailOptin free?
MailOptin is free to install from WordPress.org. The developer lists it as commercial, so a paid version or paid add-ons exist.
Where does MailOptin rank among Newsletter Plugins?
MailOptin is #12 in the WordPress.org Newsletter Plugins ranking.