Site Kit by Google vs AdFlow (October 2026)
Updated October 22, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Ad Management Plugins top 10: Site Kit by Google at #1 and AdFlow at #10. Site Kit by Google leads on 5 of the 6 measures we track. Every number below comes straight from WordPress.org and is refreshed every day.
Site Kit by Google
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
AdFlow
AdFlow – Ad Inserter & Ad Manager: AdSense, Banner Ads & ads.txt
Place Google AdSense, any ad network and your own banner ads anywhere: Auto Ads, placements, ads.txt, Consent Mode v2. Switch plugins in one click.
Who leads on what
Site Kit by Google leads on 5 of the 6 measures we track.
Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Ad Management Plugins.
Site Kit by Google has more users: 5 million+ active installs against 3,000+.
Not enough reviews to compare ratings fairly: Site Kit by Google has 1,012, AdFlow has 2. We compare ratings only above 50 reviews each.
Site Kit by Google has more reviews behind its score: 1,012 against 2.
Site Kit by Google was updated more recently, on October 19, 2026; AdFlow on October 17, 2026.
Site Kit by Google was downloaded more in the last 30 days: 7,850,249 times against 5,315.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Site Kit by Google
Pick Site Kit by Google if you go by where WordPress.org itself puts them, you want the plugin more sites already run, you want the score backed by more reviews, you want the one shipping releases most recently or you want the one being installed faster right now.
AdFlow
AdFlow does not lead on any measure we track, so pick it only for something these numbers cannot show, such as a feature you need.
Site Kit by Google vs AdFlow side by side
| Site Kit by Google | AdFlow | |
|---|---|---|
| Ad Management Plugins ranking | #1 | #10 |
| Rating | 4.2 | 5.0 |
| Reviews | 1,012 | 2 |
| Active installs | 5 million+ | 3,000+ |
| Total downloads | 289,318,226 | 87,438 |
| Downloads, last 30 days | 7,850,249 | 5,315 |
| Last updated | Oct 19, 2026 | Oct 17, 2026 |
| First published | Oct 31, 2019 | Apr 30, 2019 |
| Tested up to WordPress | 7.1.3 | 7.1.3 |
| Requires PHP | 7.4 | 7.4 |
| Pricing | Free on WordPress.org | Free on WordPress.org |
Downloads per day, last 48 days
Site Kit by Google ratings
AdFlow ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Site Kit by Google nor AdFlow can pay to appear here: the pair exists only because both plugins reached the Ad Management Plugins top 10. Full methodology.
Site Kit by Google vs AdFlow: common questions
Is Site Kit by Google better than AdFlow?
Site Kit by Google leads on 5 of the 6 measures we track. Neither is better at everything, and the answer depends on which measure you weigh. Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Ad Management Plugins.
Which has more users, Site Kit by Google or AdFlow?
Site Kit by Google ranks higher on WordPress.org: #1 against #10 in Ad Management Plugins.
Which is rated higher, Site Kit by Google or AdFlow?
Site Kit by Google has more users: 5 million+ active installs against 3,000+.
Are Site Kit by Google and AdFlow free?
Both are free to install from WordPress.org. Site Kit by Google may also sell a paid version or add-ons. AdFlow may also sell a paid version or add-ons.
Alternatives to Site Kit by Google and AdFlow
Plugins that score close to both in the same WordPress.org rankings and tags.
-
Quads Ads Manager for Google AdSense
20,000+ installs · 4.9 from 1,087 reviews
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Quick Adsense
20,000+ installs · 3.9 from 74 reviews
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Advanced Ads
100,000+ installs · 4.9 from 1,463 reviews
-
Ad Inserter
300,000+ installs · 4.9 from 2,431 reviews
-
Google for WooCommerce
800,000+ installs · 2.7 from 268 reviews
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