Omnisend vs Poptin (September 2026)
Updated September 7, 2026 · Data from WordPress.org, refreshed daily · How this works
Both rank in the WordPress.org Newsletter Plugins top 10: Omnisend at #6 and Poptin at #8. They split the 5 measures we track, so the choice comes down to which one you weigh most. Every number below comes straight from WordPress.org and is refreshed every day.
Omnisend
Newsletters, Email Marketing, SMS and Popups by Omnisend
Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend
Poptin
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups
Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉
Who leads on what
They split the 5 measures we track, so the choice comes down to which one you weigh most.
Omnisend ranks higher on WordPress.org: #6 against #8 in Newsletter Plugins.
Omnisend has more users: 100,000+ active installs against 20,000+.
Not enough reviews to compare ratings fairly: Omnisend has 16, Poptin has 695. We compare ratings only above 50 reviews each.
Poptin has more reviews behind its score: 695 against 16.
Poptin was updated more recently, on September 2, 2026; Omnisend on August 14, 2026.
Which one to pick
Each plugin is the better answer for the measure it actually leads on. Nothing here is a recommendation we invented.
Omnisend
Pick Omnisend if you go by where WordPress.org itself puts them or you want the plugin more sites already run.
Poptin
Pick Poptin if you want the score backed by more reviews or you want the one shipping releases most recently.
Omnisend vs Poptin side by side
| Omnisend | Poptin | |
|---|---|---|
| Newsletter Plugins ranking | #6 | #8 |
| Rating | 4.8 | 4.9 |
| Reviews | 16 | 695 |
| Active installs | 100,000+ | 20,000+ |
| Total downloads | 916,563 | 547,928 |
| Downloads, last 30 days | – | – |
| Last updated | Aug 14, 2026 | Sep 2, 2026 |
| First published | Jan 30, 2024 | Aug 20, 2017 |
| Tested up to WordPress | 7.1 | 7.1 |
| Requires PHP | 7.4 | – |
| Pricing | Free on WordPress.org | Free on WordPress.org |
30-day download figures appear after both plugins have 30 days of tracking.
Omnisend ratings
Poptin ratings
How we compare these two
Every figure here is pulled from the WordPress.org plugin API every day at 03:00 UTC, for both plugins in the same run, so the two are always read on the same day. We compare only what the directory reports: active installs, the rating and how many reviews stand behind it, the last release date and, once we have a month of history, downloads over the last 30 days. Ratings are only called a win above 50 reviews each, because a handful of five-star reviews is not evidence. Nothing is weighted into an overall score, no measure is worth more than another, and neither Omnisend nor Poptin can pay to appear here: the pair exists only because both plugins reached the Newsletter Plugins top 10. Full methodology.
Omnisend vs Poptin: common questions
Is Omnisend better than Poptin?
They split the 5 measures we track, so the choice comes down to which one you weigh most. Neither is better at everything, and the answer depends on which measure you weigh. Omnisend ranks higher on WordPress.org: #6 against #8 in Newsletter Plugins.
Which has more users, Omnisend or Poptin?
Omnisend ranks higher on WordPress.org: #6 against #8 in Newsletter Plugins.
Which is rated higher, Omnisend or Poptin?
Omnisend has more users: 100,000+ active installs against 20,000+.
Are Omnisend and Poptin free?
Both are free to install from WordPress.org. Omnisend may also sell a paid version or add-ons. Poptin may also sell a paid version or add-ons.
Alternatives to Omnisend and Poptin
Plugins that score close to both in the same WordPress.org rankings and tags.
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